Senior Marketing Manager

Job Overview
We are seeking an energetic and strategic Senior Marketing Manager to lead our dynamic marketing initiatives. In this pivotal role, you will drive brand growth, develop innovative campaigns, and oversee multi-channel marketing strategies that resonate with diverse audiences across multiple internal companies. Your expertise will empower our team to elevate our market presence, optimize digital and traditional marketing efforts, and deliver measurable results that propel our business forward. This is an exciting opportunity for a motivated leader passionate about crafting impactful marketing solutions in a fast-paced environment.

Duties

• Develop and execute comprehensive marketing strategies across digital, social media, print, and advertising channels to enhance brand visibility and engagement.
• Lead the creation and management of content marketing initiatives, including blog posts, whitepapers, videos, and other collateral that align with brand messaging.
• Oversee SEO and performance marketing efforts to improve organic search rankings and maximize ROI on paid campaigns such as Facebook Advertising and Google AdWords.
• Develop CRM workflows for multiple internal companies to serve their individual markets, adapting the automations for each company's unique brand voice and vision.
• Manage multichannel marketing campaigns utilizing marketing automation tools, email marketing platforms, and analytics to track performance and optimize results.
• Collaborate with product management teams to develop go-to-market strategies for new offerings, ensuring alignment with overall branding goals.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decision-making.
• Attend several trade shows per year to generate leads and increase market presence
• Monitor budgets for all marketing activities, ensuring cost-effective allocation of resources while achieving campaign objectives.
• Analyze campaign data using tools like Google Analytics to measure success metrics and generate actionable insights for continuous improvement.

Skills

• Proven expertise in SEO, social media marketing, and multichannel marketing strategies that drive engagement and conversions.
• Strong knowledge of digital marketing tools including Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, GoHighLevel CRM, and Google Analytics.
• Experience with advertising sales strategies across print advertising, digital platforms, and e-commerce channels.
• Skilled in content marketing creation including copywriting tailored for B2B audiences and product promotion.
• Familiarity with marketing automation platforms to streamline campaigns and nurture leads effectively.
• Ability to manage performance marketing campaigns on Facebook Advertising, Google AdWords, and other paid media channels.
• Excellent research skills combined with analytical thinking to interpret data insights into actionable plans.
• Competence in budgeting for large-scale campaigns while maintaining cost efficiency.
• Strong sales acumen with experience supporting sales teams through integrated marketing initiatives.

Join us as a Senior Marketing Manager if you’re ready to lead innovative campaigns that make a real impact! Bring your passion for digital excellence, strategic thinking, and creative problem-solving to a vibrant team dedicated to growth and success.

Job Type: Full-time

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote