Senior Marketing Manager - CIS, Russian Speaking

What You ll Be Doing

• Campaign Management: plan, execute, and optimize integrated regional campaigns and listings activations to drive user growth, engagement, and revenue across OKX products.

• Web3 Activations: lead regional Web3 initiatives, including NFT, DeFi, and on-chain campaigns to increase community participation and enhance OKX s Web3 presence.

• Partnerships & Media Collaboration: identify and engage media partners, KOLs, and communities to amplify campaigns and product launches.

• Global Campaign Amplification: adapt and localize global OKX offers, sponsorships, and brand campaigns to maximize regional impact and awareness.

• Lifecycle Marketing: optimize user journeys from acquisition to retention through A/B testing, targeted communication, and referral growth strategies.

• Analytics & Reporting: track campaign performance, identify trends, and provide data-driven insights for continuous improvement.

• Event Support: assist in planning and executing regional events and educational activations that boost visibility and conversion.

• Cross-Functional Collaboration: coordinate with global and local teams to ensure timely delivery and alignment with OKX brand and product priorities.