Senior Marketing Manager, Field and Channel Marketing, Middle East

As the global leader in high speed connectivity, Ciena is committed to a people first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well being, and belonging. We're a technology company that leads with our humanity-driving our business priorities alongside meaningful social, community, and societal impact.

The Opportunity

This role reports to the Senior Director, International Field and Partner Marketing, but has a strong dotted line into the sales leadership team. It is a critical position that functions as a tightly aligned strategic member of the Ciena field and partner sales team. The incumbent is responsible for developing and executing the regional strategic marketing plan to drive brand awareness and support revenue growth within the Middle East region. This person will work closely with sales, partners, and other stakeholders to achieve regional business objectives, creating and executing marketing programs and campaigns, supporting industry and Ciena hosted events, and engaging with regional resellers and Carrier Managed Service partners to develop joint go to market programs-all with a close eye on ensuring strong ROI and supporting sales in achieving their strategic goals.

Strategic Marketing Planning

• Develop and implement a comprehensive marketing strategy for the ME region, aligned with Ciena's global marketing strategy and regional business goals.
• Conduct market analysis, identify key target audiences, and understand the competitive landscape within the ME region.
• Develop and manage the regional marketing budget and allocate resources effectively.
• Define and track key performance indicators (KPIs) to measure marketing program effectiveness.

Account-Based Marketing (ABM)

• Identify and prioritize key strategic accounts within the ME region.
• Develop and execute targeted ABM campaigns to drive engagement and revenue within these accounts.
• Collaborate with sales teams to personalize messaging and tailor marketing activities to individual account needs.

Partner & Reseller Marketing

• Develop and execute joint go to market (GTM) strategies with key partners and resellers in the ME region.
• Provide marketing support, training, and resources to partners to enable them to effectively promote Ciena solutions.
• Manage partner marketing programs and ensure alignment with Ciena's brand and messaging.
• Maximise ROI and MDF investment.

The Must Haves

• Bachelor's degree in Marketing, Business, or a related field.
• 15+ years of marketing experience, with a focus on the technology or telecommunications industry.
• Deep understanding of the telecommunications, datacenter, and networking landscape in the Middle East.
• Demonstrated success in developing and executing impactful marketing programs in the ME region.
• Proven experience in channel marketing and Account Based Marketing (ABM).
• Strong project management and organisational skills, with the ability to manage multiple deadline driven activities.
• Excellent interpersonal, communication, and presentation skills.
• Strong analytical thinking and problem solving capabilities.
• Fluency in English.

Assets

• Proficiency in Arabic or other regional languages.
• Ability to influence and align cross functional teams across a matrixed, fast paced environment.
• Experience working in highly collaborative, multi divisional marketing structures.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

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