Senior Marketing Manager - (From Event/Exhibitions Industry) - 6 month

**Immediate Joiners are preferred**

The Senior Marketing Manager, Events & Exhibitions, will be responsible for developing, implementing, and overseeing comprehensive marketing strategies to drive attendance, participation, and revenue for the company's portfolio of events, exhibitions, and conferences. This role plays a critical part in enhancing brand visibility, engaging target audiences, and achieving ambitious business objectives within the dynamic events industry. The incumbent will lead a team of marketing professionals, manage budgets, and ensure a strong return on investment for all marketing activities

Key Responsibilities:

• Develop and implement integrated marketing strategies and campaigns for a diverse portfolio of events and exhibitions, aligning with overall business goals.
• Conduct market research and competitor analysis to identify opportunities and inform strategic decision-making.
• Oversee the entire marketing lifecycle from conceptualization to post-event analysis.
• Collaborate closely with sales, operations, and content teams to ensure seamless execution and integrated campaigns.
• Lead, mentor, and develop a team of marketing professionals (e.g., Marketing Executives, Specialists).
• Develop and manage marketing budgets for individual events and the department as a whole, ensuring cost-effectiveness and optimal resource allocation.
• Monitor, analyse, and report on key marketing metrics, campaign performance, and ROI.
• Ensure consistent brand messaging and visual identity across all marketing collateral and channels for events.
• Oversee the development of compelling marketing content, including website copy, email campaigns, social media content, press releases, and promotional materials.
• Manage relationships with external agencies, media partners, and suppliers.
• Drive digital marketing initiatives, including SEO/SEM, social media marketing, email marketing, and online advertising campaigns.
• Optimize website performance and user experience for event registration and information dissemination.