Senior Marketing Specialist

Two Hearts Homes For Seniors is one of the first residential assisted living homes in Indiana. We are dedicated to providing the best, most compassionate, and personalized care to seniors in our upscale homes.

We are seeking a Senior Marketing Specialist to drive resident acquisition and consumer marketing for our local homes in Crown Point Indiana and Lowell. This role focuses on building and executing high-performing campaigns that increase new patient appointments, walk-ins, and overall clinic visibility. Ideal candidates have hands-on experience acquiring consumers for brick-and-mortar businesses—preferably in healthcare, gyms, wellness, or related fields.

Key Responsibilities

Patient Acquisition & Digital Marketing

Plan and optimize patient acquisition campaigns across:

Patient referrals

Google Ads

Meta (Facebook/Instagram)

Local platforms (Nextdoor, Yelp Ads, Reddit)

Local & Community Marketing

Direct mail and geo-targeted outreach

Content, Messaging & Creative

Develop consumer-oriented content for:

Social media

Website landing pages

Email/SMS campaigns

Clinic events and print collateral

Website, SEO & Conversion Optimization

Maintain and update clinic landing pages.

Support local SEO improvements and run A/B tests to boost lead capture.

Analytics & Reporting

Track and analyze campaign performance using dashboards and reporting tools.

Provide insights and recommendations to improve efficiency and scale.

Qualifications

Required

3–5+ years of B2C marketing experience; healthcare or multi-location retail preferred.

Hands-on experience managing paid media and social media campaigns

Strong understanding of local marketing and consumer acquisition funnels.

Skilled with CRM or marketing automation tools (Mailchimp, Hubspot etc.).

Excellent writing, project management, and data analysis skills.

Preferred

Execution-focused and able to run campaigns independently.

Creative with strong instincts for consumer messaging.

Data-driven and comfortable optimizing based on performance insights.

Collaborative, resourceful, and aligned with a mission of improving access to care.

Job Type: Part-time

Pay: $20.00 - $35.00 per hour

Expected hours: 20 – 30 per week

Application Question(s):

• What is your experience with Facebook Ads?
• What experience do you have with promoting local businesses?

Work Location: Remote