Senior Marketing Specialist

Senior Marketing Specialist

Location: Austin, TX
Position Type: Full-Time, On-site
Reports To: Marketing Director

About the Role

KerixHealth (www.kerixhealth.com) is one of the nation’s largest Advanced Direct Primary Care (ADPC) platforms. We partner with employers, benefits advisors, and individuals to deliver cost-effective, relationship-driven primary care, outside of traditional fee-for-service models. Our scalable model enables expansion into new markets and continued innovation in how healthcare is delivered.

We are seeking a Senior Marketing Specialist to drive patient acquisition and consumer marketing for our primary care clinics. This role focuses on building and executing high-performing campaigns that increase new patient appointments, walk-ins, and overall clinic visibility. Ideal candidates have hands-on experience acquiring consumers for brick-and-mortar businesses—preferably in healthcare, wellness, or related fields.

If you are bright, inherently curious, highly tenacious and willing to do whatever it takes to succeed then we look forward to hearing from you.

Key Responsibilities

Patient Acquisition & Digital Marketing

• Plan and optimize patient acquisition campaigns across:
• Patient referrals
• Google Ads
• Meta (Facebook/Instagram)
• Local platforms (Nextdoor, Yelp Ads, Reddit)

Local & Community Marketing

• Support clinic-level initiatives such as:
• Local partnerships
• Clinic launches
• Community events and sponsorships
• Direct mail and geo-targeted outreach

Content, Messaging & Creative

• Develop consumer-oriented content for:
• Social media
• Website landing pages
• Email/SMS campaigns
• Clinic events and print collateral

Website, SEO & Conversion Optimization

• Maintain and update clinic landing pages.
• Support local SEO improvements and run A/B tests to boost lead capture.

Analytics & Reporting

• Track and analyze campaign performance using dashboards and reporting tools.
• Provide insights and recommendations to improve efficiency and scale.

Qualifications

Required

• 3–5+ years of B2C marketing experience; healthcare or multi-location retail preferred.
• Hands-on experience managing paid media and social media campaigns
• Strong understanding of local marketing and consumer acquisition funnels.
• Skilled with CRM or marketing automation tools (Mailchimp, Hubspot etc.).
• Excellent writing, project management, and data analysis skills.

Preferred

• Experience with healthcare patient acquisition or service-based businesses.
• Familiarity with HIPAA-compliant marketing practices.
• Bachelor’s degree in Marketing, Communications, or related field.

Success Profile

• Execution-focused and able to run campaigns independently.
• Creative with strong instincts for consumer messaging.
• Data-driven and comfortable optimizing based on performance insights.
• Collaborative, resourceful, and aligned with a mission of improving access to care.

Job Type: Full-time

Pay: Up to $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have at least 2 years of experience with B2C marketing at an early stage, growing business?
• Do you have experience leveraging AI in your day-to-day work?
• Do you have at least 2 years of experience using Microsoft Excel and managing data?
• Was your college GPA a 3.6 or higher?

Ability to Commute:

• Austin, TX 78746 (Required)

Work Location: In person