Senior Marketing Specialist UAE

This position is based in Abu Dhabi, United Arab Emirates and supports our international subsidiary, Cincinnati Children’s Global Healthcare Consultancy , a wholly owned entity of Cincinnati Children’s Hospital Medical Center. While the job is posted under the parent company, the role will operate within the UAE-based subsidiary, focused on expanding our global healthcare initiatives.

Senior Marketing Specialist– Strategic Healthcare Projects

Join our team to shape the marketing success of cutting-edge healthcare programs and international collaborations. You’ll drive creative campaigns, craft powerful patient stories, and bring complex clinical excellence to life through strategic marketing and digital innovation. We’re looking for a proactive marketer with 8–10years’ experience in UAE healthcare, strong coordination skills, and a passion for storytelling that inspires trust and awareness. If you thrive at the intersection of strategy, creativity, and impact—this role is for you.

Detailed Job Description

Responsible for planning, executing, and monitoring high-impact marketing and communication strategies for specialized healthcare programs and international collaborations. The role focuses on strategic branding, multi-channel campaigns, and stakeholder engagement to position the organization as a leader in advanced tertiary and pediatric care.

Key Responsibilities

1. Strategic Marketing & Campaign Execution

• Develop and implement annual marketing plans for priority clinical programs and specialty service lines.

• Design and deliver integrated campaigns across digital, print, and on-ground channels to drive patient awareness and engagement.

• Lead storytelling initiatives highlighting clinical excellence, innovation, and patient outcomes.

• Coordinate campaign approvals, creative development, and media execution with corporate and external partners.

• Track campaign KPIs—leads, reach, engagement, and conversions—and present performance insights to leadership.

2. Branding & Communications

• Oversee branding initiatives for major projects, ensuring visual and message consistency across all touchpoints.

• Manage the creation of marketing assets—brochures, videos, posters, and digital content—for internal and external use.

• Support leadership communication, media interactions, and milestone announcements.

• Ensure strict adherence to institutional brand and communication policies.

3. Stakeholder & Partnership Management

• Act as the marketing liaison for assigned healthcare programs, coordinating across departments and partner institutions.

• Collaborate with clinical, education, and strategy teams to promote specialized clinics, training programs, and events.

• Manage relationships with creative agencies, vendors, and media partners for timely campaign execution.

• Facilitate smooth coordination during visiting consultant programs, events, and cross-institutional activities.

4. Research, Analysis & Reporting

• Conduct market and competitor analysis to identify growth opportunities and inform campaign strategies.

• Maintain marketing dashboards and generate regular performance reports for leadership review.

• Evaluate patient and stakeholder feedback to refine marketing initiatives and enhance impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related healthcare field.

• 8 –10 years of relevant experience in healthcare marketing or hospital communications, preferably within the UAE.

• Proven experience in managing marketing and communications for Multi-specialty healthcare brands

Key Skills

• Strategic and integrated marketing planning

• Healthcare communications and content development

• Project and stakeholder management

• Digital and social media campaign management

• Analytical reporting and ROI tracking

• Strong interpersonal and cross-functional coordination

• Excellent written and verbal communication (English; Arabic preferred)