We are seeking a dynamic Marketing Executive to promote our solar energy solutions(inverter, UPS) and advanced battery energy storage systems. The ideal candidate will have a strong understanding of renewable energy markets, excellent communication skills, and the ability to develop and execute marketing strategies that drive brand awareness, generate leads, and support sales growth.
Key Responsibilities:
- Develop and implement marketing campaigns focused on solar power systems and battery energy storage solutions.
- Conduct market research to identify trends, customer needs, and competitive landscape in the renewable energy sector.
- Create engaging content for digital marketing, social media, product brochures, presentations, and website updates.
- Collaborate with sales, engineering, and product teams to align marketing efforts with business goals.
- Manage and optimize digital marketing channels including SEO, PPC, email marketing, and social media.
- Organize industry events, webinars, and trade shows to promote products and engage with potential customers.
- Track and analyze marketing campaign performance metrics, preparing regular reports for senior management.
- Build and nurture relationships with industry stakeholders, partners, and media outlets.
Qualifications:
- Bachelor’s degree in Marketing, Business, Renewable Energy, or related field.
- 2+ years of marketing experience, preferably in renewable energy, solar power, or battery storage industries.
- Strong understanding of UPS, solar, Inverter and battery energy storage concepts.
- Proficient in digital marketing tools and platforms (Google Analytics, CRM systems, social media management).
- Excellent written and verbal communication skills.
- Creative thinker with strong project management and organizational abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred:
- Experience in B2B marketing and lead generation within the energy sector.
- Familiarity with energy regulations, sustainability standards, and market drive
Job Type: Full-time
Pay: ₹50,000.00 - ₹75,000.00 per month
Work Location: In person