Senior - Social Media Strategist

• Build and execute social media strategies through research, bench marking, messaging, and audience identification.
  
• Write, develop, and plan content calendars for social media, including posts, stories, reels, and campaigns.
  
• Generate, edit, publish, and share content daily (original text, images, videos, basic HTML where required).
  
• Create and maintain company and client social media pages and profiles across relevant platforms.
  
• Build meaningful connections and encourage community engagement through comments, DMs, and discussions.
  
• Monitor and moderate user-generated content in line with brand and community guidelines.
  
• Assist with crisis management, handling negative reviews, feedback, or online issues with sensitivity and professionalism.
  
• Create and implement social media marketing plans and editorial calendars aligned with campaign goals.
  
• Track and analyze performance metrics (reach, engagement, traffic, demographics, conversions) and use insights to improve future campaigns.
  
• Collaborate with internal teams (Content, Design, Performance Marketing, Client Servicing) to manage brand reputation, coordinate promotions, and maximize reach.

Requirements

• Hands-on experience managing brand pages and campaigns across multiple social platforms.
  
• Strong familiarity with the business use of social media platforms – Facebook, Instagram, LinkedIn, X (Twitter), YouTube, etc.
  
• Basic understanding of project management workflows and web/digital design best practices.
  
• Good grasp of social media metrics and analytics (reach, engagement, CTR, conversions, etc.) and ability to use insights to improve campaign performance.
  
• Excellent written and verbal communication skills, with the ability to adapt tone and style as per brand guidelines.
  
• Organized, detail-oriented, and able to manage multiple campaigns and deadlines simultaneously.
  
• Proactive, creative mindset with a strong interest in social trends, content formats, and platform updates.

Benefits

• Opportunity to work on diverse brands and industries across multiple social platforms
  
• Creative freedom and ownership over social media strategy, content, and campaigns
  
• Collaborative, supportive work culture within a growing digital agency
  
• Continuous learning and upskilling opportunities through live campaigns, trends, and platform updates
  
• Scope to lead social media direction, manage pages end-to-end, and mentor junior team members as the team grows.