SEO Executive

We're looking for two additions to our team as we value impact over headcount.

The SEO Manager's job isn't just about running audits or staring at spreadsheets. In fact, it's not going to be a boring 9 to 5 where you just check boxes and go home.

The job is going to be very interesting (and demanding).

Yes, you'd also have to sit in client meetings and explain why the traffic moved the way it did.

We're looking for someone who has the technical skills to fix a website, but also the communication skills to lead a strategy. We need someone who can pivot - WHEN NEEDED, and dig deep into the data - WHEN NEEDED.

If you are opinionated about how SEO should be done, that's great as well.

And if you think you can fulfill all these criteria, we'd like to hear from you.

Job Type: Full-time

Pay: $3,500.00 per month

Application Question(s):

• You wake up and the client's organic traffic has dropped 40% overnight. You have a meeting with them on the same day. You haven't found the technical cause yet. What exactly do you say to them in that meeting to keep them calm?
• A developer tells you they are deleting a bunch of "old code" on the site to make it faster. Two days later, rankings tank. What is the very first thing you check, and how do you handle that developer?
• Everyone talks about "Best Practices." Tell me a widely accepted SEO "Best Practice" that you think is actually a total waste of time.
• You have a client with $0 budget for content writers and $0 budget for backlinks. You only have access to the website CMS and your own brain. How do you increase traffic in Month 1?
• The client wants to rank #1 for a massive keyword (like "Insurance" or "Shoes") against billion-dollar competitors. We are a small agency. How do you tell them "No" without sounding negative or losing the account?
• If I gave you access to a competitor's website and asked you to completely ruin their SEO rankings without hacking them or deleting pages, what changes would you make to their settings?
• A client sends you a screenshot of a random competitor and says, "Why are they ranking above us? Their website is ugly." How do you answer that without using technical jargon?
• We onboard a client who has bought thousands of spammy, toxic backlinks in the past. Do you disavow them immediately, ignore them, or do something else? Explain your logic.
• You’ve been working on a site for 3 months. Rankings are up, traffic is up, but the client says, "I'm not making any more money, so I'm firing you." Where did you go wrong, and can you save it?
• Rank these three things in order of importance for a brand new website: Speed, Content Quantity, or Backlinks. Defend your order.

Work Location: Remote