SEO Specialist

Role Description

We are seeking a highly skilled and motivated SEO Specialist to join our team. In this role, you will be responsible for improving our website’s visibility and strengthening our online presence through effective SEO strategies. You will conduct keyword research, optimize website content, improve technical performance, and execute on-page and off-page SEO initiatives.

You will collaborate closely with our marketing and content teams to ensure that all digital efforts align with the latest SEO best practices and industry trends.

Key Responsibilities

Keyword Research

• Perform comprehensive keyword research to identify high-value opportunities for organic growth.

On-Page Optimization

• Optimize website content, meta tags, URLs, headings, and internal links based on targeted keywords and SEO standards.

Off-Page SEO

• Plan and implement effective link-building strategies, outreach campaigns, and other off-page activities to boost domain authority.

Technical SEO

• Monitor and enhance technical performance including site speed, mobile optimization, crawlability, and indexing.

Content Optimization

• Work with the content team to ensure all website and blog content is SEO-friendly, valuable, and aligned with user intent.

SEO Tools & Analytics

• Use tools like Google Analytics, Search Console, SEMrush, Moz, and similar platforms to track SEO performance.

Performance Analysis

• Analyze traffic, user behavior, and ranking data to identify gaps and optimize ongoing strategies.

SEO Strategy Development

• Develop and execute a strong SEO roadmap to improve visibility, drive organic traffic, and support conversion goals.

Reporting

• Prepare weekly and monthly SEO reports highlighting ranking improvements, traffic growth, and overall performance.

Qualifications

• Experience: Proven experience as an SEO Specialist or similar role with a strong record of driving organic growth.
• SEO Expertise: Solid understanding of search algorithms, on-page & off-page SEO, keyword research, and SERP behavior.
• Technical Skills: Proficiency in SEO tools (Google Analytics, SEMrush, Moz), CMS platforms, and working knowledge of HTML/CSS.
• Analytical Abilities: Strong data analysis skills to evaluate performance metrics and provide actionable insights.
• Communication: Excellent written and verbal communication skills for cross-team collaboration.
• Project Management: Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment.
• Attention to Detail: High accuracy and commitment to producing quality work.

• Education: Bachelor’s degree in Marketing, Digital Marketing, or a related field.

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹13,589.21 - ₹35,931.52 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person