SEO Strategist

TITLE SEO Strategist
DEPARTMENT SEO
DIVISION NP Digital US
LOCATION Remote –United States

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

SEO Strategists work with Account teams, Content teams, and SEO Specialists to drive not only keyword ranking increases and qualified traffic, but important business outcomes for NP Digital clients.

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact.

Candidates must reside and be eligible to work in the US.

ABOUT THE RESPONSIBILITIES

Reporting to Manager or Senior Manager, SEO, the SEO Strategist will be responsible for determining and executing best in class SEO strategies to drive key business outcomes for NP Digital clients.

Responsibilities include but are not limited to:

• Ownership and strategic direction over complex SEO campaigns with no oversight needed
• Ongoing optimization efforts to meet campaign objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, on-page and website development revisions based on performance targets and client objectives
• Daily use of reporting, analytics, and trend tools
• Assist account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client
• Assist SEO Managers in the mentorship and coaching of SEO Specialists.
• Collaborate with Content team and other subject matter experts as necessary to provide best in class multi-channel digital marketing services
• Contribute to the development of departmental processes and best in class deliverables and templates
• Contribute to SEO Department meetings with industry news, training & coaching opportunities, and sharing

ABOUT YOU

• Experience with analytical tools such as Google Analytics, Adobe Analytics, AHrefs, Google Data Studio, STAT, Agency Analytics, BrightEdge, Google Search Console, etc. to analyze organic search and analytics data to make specific data-driven recommendations
• 3+ years’ experience in the organic search industry, with a minimum of 2 years personally managing SEO strategy for clients
• Full confidence and expert delivery in interfacing with clients and collaborating with other departments
• Successful & strong storytelling with data via deliverables and monthly reports
• Deals with risk and uncertainty with ease
• Understands and prioritizes what's important
• Quickly sense what will help/hinder progress, eliminates roadblocks, and maintains focus on the big picture
• Creates or contributes to an environment where each team member feels important and can receive credit for their role in success and achievement
• Experience conducting successful SEO campaigns with large, enterprise, or Fortune 500 brands
• Demonstrate resourcefulness and the initiative to lead advanced SEO projects
• Demonstrated success in developing and executing successful SEO campaigns
• Strong organizational skills, attention to detail, and project management.
• Excellent verbal & written communication skills
• Demonstrated strong performance in prior roles, with increasing levels of responsibilities
• Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge
• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on SEO industry topics
• Ability to educate and share industry knowledge with less experienced team members
• Ability to remain agile and collaborative in a constantly evolving work environment
• Agency experience preferred
• GAIQ preferred but not required

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• SEO Specialist (1-2 years)
• Senior SEO Specialist (2-3 years)
• SEO Strategist (3-4 years)
• Senior SEO Strategist (4-5 years)
• SEO Manager (5-7 years)
• SEO Director (8+ years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary:USD $85,000.00 to $95,000.00; depending on experience and skills
• Discretionary annual bonus: Up to 10% of annual salary