social Marketing Manager

Key Responsibilities

• Strategy & Planning
• Develop and implement a comprehensive social media marketing strategy aligned with overall brand and business objectives.
• Identify target audiences and create platform-specific content plans (Instagram, Facebook, X/Twitter, LinkedIn, YouTube, TikTok, etc.).
• Plan and manage the social media calendar, campaigns, and promotions.
• Content Creation & Management
• Oversee content creation (copywriting, design briefs, video concepts) to ensure brand voice consistency and visual appeal.
• Collaborate with creative, design, and product teams for campaigns and launches.
• Manage scheduling, posting, and optimization of content across platforms.
• Community Engagement
• Monitor conversations, respond to comments and messages, and nurture online communities.
• Engage with influencers, partners, and brand advocates to amplify reach.
• Analytics & Reporting
• Track and analyze social media KPIs (reach, engagement, followers, conversion rates).
• Prepare monthly performance reports with insights and recommendations for improvement.
• Stay updated on social media trends, emerging platforms, and algorithm changes.
• Advertising & Campaigns
• Manage paid social campaigns from concept to execution (budgeting, targeting, A/B testing, reporting).
• Optimize ad performance to maximize ROI.
• Collaboration
• Work with PR, SEO, and email marketing teams to ensure integrated brand communication.
• Coordinate with customer service and sales teams for unified messaging.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 0 to 1 years of experience in social media management or digital marketing (depending on company size).
• Proven success in running multi-platform social campaigns.
• Strong understanding of analytics tools (Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, etc.).
• Excellent communication, storytelling, and project management skills.
• Proficiency in content planning tools (Notion, Trello, or Asana).

Preferred Skills

• Experience with influencer marketing or brand partnerships.
• Familiarity with performance marketing and paid media optimization.
• Creative eye for design and trends.
• Basic knowledge of SEO and email marketing.
• have to be good at photoshop trends.

What We Offer

• Competitive salary and performance incentives.
• Opportunities for professional growth and creativity.
• Collaborative, fast-paced, and supportive work environment.
• Flexibility (hybrid/remote options).

Job Type: Permanent

Pay: ₹12,039.75 - ₹15,612.35 per month

Benefits:

• Paid sick time
• Work from home

Work Location: In person