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Social Media and Digital Strategist
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Our patients are our number one priority! We're committed to giving children back their childhood!
Job Posting Title:
Social Media and Digital Strategist
Location:
Dallas - Hospital
Additional Posting Details:
M-F 8 am - 4:30 pm
Job Description:
About Scottish Rite for Children
Scottish Rite for Children is a world-renowned leader in pediatric orthopedic care, research and education. We are dedicated to improving the lives of children through exceptional clinical services, innovative research and a commitment to compassionate care. We are seeking a creative, strategic and data-driven Social Media and Digital Strategist to help elevate our brand across multiple digital channels.
Position Summary
The Social Media and Digital Strategist plans, implements and analyzes digital marketing initiatives that support brand growth, audience engagement and organizational goals. This role develops platform-specific content strategies, builds social campaigns, manages communities and uses analytics to drive continuous optimization. The ideal candidate brings fresh ideas, understands digital best practices and can translate data into actionable strategies. Health care experience is a plus, but not required.
Objectives of the Role
- Develop clear, platform-specific content strategies for each social media channel.
- Build and execute growth strategies tailored to platform audiences, trends and algorithms.
- Increase engagement by combining SEO-informed tactics with high-quality, audience-driven content.
- Improve cross-platform content consistency and optimization to enhance efficiency and brand alignment.
Key Responsibilities
Strategic Planning & Campaign Development
- Assess Scottish Rite’s online presence, establish goals and create strategies for social media, paid search and digital marketing to enhance brand awareness and reputation.
- Lead the development of social media campaigns supporting awareness months, fundraising initiatives, service-line priorities and other organizational objectives.
- Identify digital channels, emerging trends and platform updates to inform strategy and maintain a competitive, forward-thinking presence.
Content Creation & Scheduling
- Collaborate with internal departments to produce engaging, relatable content featuring clinical services, research initiatives, patient stories, achievements and more.
- Plan, create and schedule high-quality, approved content to ensure consistent brand messaging and ongoing audience engagement.
- Ensure all creative assets are on brand, mission-driven and aligned with Scottish Rite’s values and tone.
Analytics, Reporting & Optimization
- Analyze performance data and insights using Sprout Social, transforming metrics into clear, actionable recommendations for leadership and cross-functional partners.
- Regularly report on campaign performance, growth and ROI, offering insights that support strategic optimization.
- Conduct ongoing content governance and identify opportunities for refinement across all channels.
Community Management
- Monitor and support all social media communities alongside the Digital Reputation Specialist, responding to comments, messages and social mentions.
- Contribute to maintaining and improving the organization’s digital reputation through proactive engagement and thoughtful communication.
Skills & Qualifications
- Sprout Social experience is required.
- Strong understanding of major social platforms (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, etc.), including audiences, trends and best practices.
- Demonstrated experience managing and growing a multi-channel brand’s digital presence.
- Ability to interpret analytics and convert insights into strategic actions.
- Creative thinker with strong problem-solving skills and an eye for content quality.
- Clear, confident communicator with experience collaborating across departments and presenting to leadership.
- Highly organized with excellent time management and the ability to handle multiple projects in a fast-paced environment.
Required Skills/Abilities
- Bachelor's degree in communications, marketing or a related field
- 5 or more years of experience in communications
- Should possess excellent written and verbal communication, media relations and organization skills including strong writing/proofreading skills and familiarity with AP style
- Must be able to interact effectively with all levels of medical and administrative staff
- Must work well under deadline pressure and handle multiple projects simultaneously
- Comfortable working with Mac and PC operating systems
- Excellent Microsoft Office and related computer skills are required
- Basic knowledge of video editing and HTML
- Familiarity with all social media platforms
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