DBS Solutions is looking for a creative and results-driven Social Media and Email Marketing Associate to join our dynamic team. The ideal candidate will have a passion for crafting engaging campaigns, building brand presence, and driving customer engagement across digital channels. This role is perfect for someone who thrives in a fast-paced environment and has a strong grasp of social media platforms and email marketing strategies.

Key Responsibilities:

Social Media Management:

• Develop, implement, and manage social media strategies to enhance brand awareness and audience engagement.
• Create, schedule, and publish high-quality, engaging, and visually appealing content across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Monitor and analyze social media performance metrics (e.g., reach, engagement, and conversions) and optimize campaigns accordingly.
• Stay up-to-date with trends, tools, and best practices in social media to identify new opportunities for growth.
• Respond promptly to comments, messages, and inquiries on social platforms to maintain strong customer relationships.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
• Create compelling email content, including newsletters, promotional offers, and drip campaigns.
• Design and optimize email templates for mobile responsiveness and high deliverability.
• Segment email lists and personalize content to maximize open rates, click-through rates, and conversions.
• Track and analyze email performance metrics (e.g., open rates, CTR, and ROI) and suggest improvements for future campaigns.

Campaign Coordination:

• Collaborate with the design and content teams to develop campaign assets, including graphics, videos, and written content.
• Work closely with sales and marketing teams to align digital campaigns with broader business goals.
• Run paid social media ad campaigns and manage budgets effectively to achieve maximum ROI.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of proven experience in social media management and email marketing.
• Expertise in using social media platforms and tools (e.g., Meta Business Suite, LinkedIn, Twitter Ads, TikTok, etc.).
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent writing and storytelling skills, with a keen eye for detail and creativity.
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus.
• Knowledge of SEO, paid advertising, and analytics tools (e.g., Google Analytics) is an advantage.

What We Offer:

• Competitive salary based on experience and expertise.
• A collaborative and innovative work environment.
• Opportunities for professional development and career growth.
• The chance to shape and grow the brand presence of a forward-thinking company.

Location:
Near Emporium Mall, Johar Town, Lahore

If you are passionate about social media and email marketing, with a knack for creating impactful campaigns that drive results, we’d love to hear from you!

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person