Social Media and Marketing Coordinator

Overview
Are you passionate about creating engaging digital experiences and driving brand growth through innovative social media strategies?

Can you excel at show casing our business services via social media?

Can you make short form video content for reels?

We are seeking a dynamic and energetic Social Media and Marketing Coordinator to lead our online presence, craft compelling video content, and build meaningful relationships with our audience. This paid role offers an exciting opportunity to shape brand storytelling across multiple platforms, harness the power of digital marketing tools, and elevate our marketing initiatives to new heights. If you thrive in a fast-paced environment and love turning ideas into captivating campaigns, this is your chance to make a real impact!

Duties

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and TikTok to boost brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; leverage this data to refine campaigns.
• Manage social media management tools such as Hootsuite and Buffer for scheduling posts, tracking performance metrics, and maintaining consistent brand voice.
• Conduct keyword research and optimize content for SEO to enhance online visibility; analyze web analytics with Google Analytics and web analytics tools to measure campaign success.
• Execute targeted Facebook Advertising campaigns to reach specific audiences; monitor ad performance and adjust strategies for maximum ROI.
• Engage with followers by responding promptly to comments, messages, and reviews; foster strong relationship management that builds community loyalty.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging across all channels.
• Proofread all content meticulously for accuracy, clarity, and brand consistency before publication; oversee video editing projects for promotional videos or tutorials.

Requirements

• Proven experience in social media marketing or digital marketing roles with a portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Familiarity with social listening platforms and social media management applications including Hootsuite and Buffer.
• Knowledge of Facebook Advertising platform along with experience managing paid campaigns effectively.
• Excellent written communication skills with an eye for proofreading and detail-oriented content creation.
• Ability to manage multiple projects simultaneously while maintaining a positive attitude in a fast-paced environment.
• Experience in branding strategies, public relations activities, e-commerce promotions, photography skills, and digital marketing best practices is highly desirable. Join us as a Social Media and Marketing Coordinator where your creativity fuels our growth! Bring your energy, expertise, and innovative ideas to help us connect authentically with our audience while advancing your career in vibrant digital marketing environments.

Pay: $20.00 - $28.00 per hour

Expected hours: 30.0 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person