Social Media and Marketing Manager

Overview
Are you a dynamic and creative individual with a passion for social media and marketing? As the Social Media and Marketing Manager, you will play a pivotal role in shaping our brand's online presence and driving engagement across multiple platforms. You will harness the power of digital marketing strategies to connect with our audience, amplify our message, and enhance our brand identity. Join us in this exciting opportunity to lead innovative campaigns that resonate with our community!

What you’ll do

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling content across various platforms, including graphics, videos, and written posts that reflect our brand voice.
• Utilize SEO techniques and keyword research to optimize content for search engines and improve visibility.
• Monitor social media trends and conduct social listening to adapt strategies based on audience feedback.
• Manage advertising campaigns on platforms like Facebook Advertising to drive traffic and conversions.
• Analyze web analytics using tools such as Google Analytics to measure campaign performance and inform future strategies.
• Collaborate with cross-functional teams to ensure cohesive branding across all channels.
• Build and maintain relationships with influencers, partners, and the community to enhance public relations efforts.

Basic qualifications

• Proven experience in social media management and digital marketing.
• Strong skills in graphic design using Adobe Creative Suite, including Photoshop and Illustrator.
• Proficient in content creation, video editing, and photography.
• Familiarity with tools such as Hootsuite, Buffer, and web analytics platforms.

Preferred qualifications

• Experience in e-commerce marketing strategies.
• Excellent proofreading skills with attention to detail.
• Strong relationship management capabilities to foster partnerships.
• Knowledge of branding principles and public relations best practices.

Why you’ll love it here
We are dedicated to fostering a vibrant workplace where creativity thrives! Our commitment extends beyond just work; we prioritize your well-being by offering resources that support both your professional growth and personal life.

Our benefits include:

• A collaborative work environment that encourages innovation.
• Opportunities for professional development and training.
• Support for your physical and mental health through various wellness programs.
• A culture that values diversity, inclusion, and employee contributions. Join us as we embark on this exciting journey together! Your ideas will make a difference as we connect with our audience in meaningful ways.

Job Type: Full-time

Pay: $68,000.00 - $72,000.00 per year

Work Location: In person