Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. This role requires a strategic thinker with strong skills in content creation, social media management, and digital marketing analytics. The ideal candidate will possess expertise in SEO, social listening, graphic design, and advertising to engage audiences effectively and drive business growth. This is an exciting opportunity for a passionate marketing professional to make a significant impact within a collaborative team environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Manage daily social media activities including content creation, scheduling, posting, and community interaction using tools like Hootsuite or Buffer.
• Create compelling visual content utilizing Adobe Creative Suite applications such as Photoshop and Illustrator, ensuring alignment with branding guidelines.
• Implement SEO best practices through keyword research and web analytics to optimize content for search engines and improve online visibility.
• Monitor social listening channels to gather insights on audience preferences, industry trends, and competitor activities.
• Manage paid advertising campaigns on Facebook Advertising and other digital platforms to maximize reach and ROI.
• Collaborate with the public relations team to craft press releases, manage media relations, and enhance the company's reputation.
• Analyze campaign performance using Google Analytics and web analytics tools; prepare reports to inform future marketing strategies.
• Oversee branding initiatives across digital channels to maintain consistency in messaging and visual identity.
• Coordinate with e-commerce teams to align marketing campaigns with sales objectives; support product launches through targeted digital marketing efforts.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Foster relationships with influencers, partners, and customers to strengthen community engagement and brand loyalty.

Experience

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer.
• Skilled in graphic design using Adobe Photoshop, Illustrator, and Adobe Creative Suite applications.
• Experience with video editing and photography to produce engaging multimedia content.
• Knowledge of SEO principles, keyword research techniques, Google Analytics, web analytics tools, and social listening platforms.
• Familiarity with Facebook Advertising and other paid digital advertising channels.
• Strong understanding of branding strategies, public relations practices, and relationship management within a digital context.
• Ability to analyze data insights to optimize campaigns effectively. Join our team as a Social Media and Marketing Manager to shape innovative campaigns that resonate with audiences worldwide while advancing your career in a vibrant environment committed to creativity and growth.

Pay: From $22.95 per hour

Expected hours: 40 per week

Benefits:

• Paid time off

Work Location: In person