Social Media and Marketing Manager (Previous Experience Medical Practice Marketing)

About Us

Premier Dermatology | Aesthetics & Wellness is a well-established dermatology practice with over 20 years of excellence in providing comprehensive skin care and aesthetic services to our Northwest Arkansas community. Led by Dr. Missy Clifton, we're expanding our marketing efforts to reach new audiences and enhance our community presence as we continue to grow.

Position Summary

We're seeking a dynamic Social Media & Marketing Manager to lead our comprehensive marketing strategy and build upon our strong foundation of trusted service. This role offers the opportunity to expand the marketing vision for an established practice ready to explore new creative strategies across multiple platforms and community touchpoints.

Key Responsibilities

Digital Marketing & Brand Management

• Manage and grow social media presence across all platforms
• Create engaging, educational content that showcases our expertise in dermatology and aesthetics
• Develop and execute digital marketing campaigns to increase brand awareness and patient acquisition

Content Creation & Influencer Relations

• Produce compelling marketing materials for both digital and print platforms
• Plan, capture, and edit video content for social media, website, and promotional use
• Identify and manage relationships with relevant influencers and brand ambassadors
• Ensure all content complies with medical advertising regulations

Community Engagement & Events

• Serve as primary liaison between Premier and the local community
• Coordinate participation in local events, sponsorships, and charitable initiatives
• Collaborate with Premier team to create and execute promotions for services and seasonal offerings as well as patient events

Podcast & Media Coordination

• Coordinate podcast recording sessions and manage technical requirements
• Research engaging topics and identify appropriate guests
• Develop content that educates our audience about dermatological and aesthetic services

Website & Digital Presence

• Maintain and update content on our primary website (premierderm.net) and retail site (shoppremierderm.com)
• Optimize web content for search engines and user experience
• Collaborate with technical teams for website improvements

Advertising & Analytics

• Plan and execute print and digital advertising campaigns
• Monitor campaign performance and adjust strategies for optimal ROI
• Track and report on marketing metrics and KPIs

What We're Looking For

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• Strong understanding of digital marketing platforms and social media management
• Videography skills including planning, filming, and editing video content
• Excellent written and verbal communication skills
• Creative content creation abilities (graphics, photography, video production)
• Experience with website management and basic SEO principles
• Proficiency in marketing analytics and reporting tools

Preferred Experience:

• Previous experience in healthcare or medical practice marketing
• Knowledge of medical advertising compliance requirements
• Influencer marketing and brand partnership experience
• Podcast production or coordination experience
• Community relations and event planning background

Personal Attributes:

• Creative problem-solver with innovative perspective on marketing opportunities
• Strong organizational skills and ability to manage multiple projects
• Community-minded with passion for local engagement
• Self-motivated with ability to work independently

Ready to Grow with Us?

If you're passionate about healthcare marketing and excited to expand the reach of an established practice, we'd love to hear from you. Join our team and help us continue our legacy of excellence while exploring new opportunities in patient care and community engagement.

To Apply: Please submit your resume, cover letter, and portfolio of relevant marketing work. In your cover letter, tell us about a creative marketing campaign or strategy you've implemented and the results you achieved.

Pay: From $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing: 1 year (Required)
• Medical or Aesthetics Practice: 1 year (Preferred)

Work Location: In person