Social Media & Content Creator – HOTWORX

Job Overview
HOTWORX is seeking a dynamic and creative Social Media & Content Creator to elevate our brand presence across digital platforms. This role involves developing engaging content, managing social media channels, and implementing innovative marketing strategies to attract and retain our target audience. The ideal candidate will possess a strong understanding of digital marketing, social media management, and content creation, with the ability to analyze performance metrics and optimize campaigns accordingly. This paid position offers an exciting opportunity to contribute to a growing brand in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and Twitter.
• Create compelling visual content including graphics, videos, and photography using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and posting using tools such as Hootsuite and Buffer to ensure consistent brand messaging.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities.
• Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts.
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign effectiveness and inform future strategies.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to increase reach and engagement.
• Collaborate with the public relations team to ensure cohesive branding and messaging across all channels.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Engage with followers through relationship management techniques to foster community growth and loyalty.
• Stay updated on the latest digital marketing trends, tools, and best practices in social media marketing.

Requirements

• Proven experience in social media management, content creation, graphic design, video editing, and digital marketing.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, Canva or similar tools.
• Strong knowledge of SEO principles, keyword research, Google Analytics, Web analytics, and E-commerce platforms.
• Experience with social listening tools like Hootsuite or Buffer (application).
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Excellent proofreading skills with a keen eye for branding consistency.
• Familiarity with Facebook Advertising campaigns and social media marketing strategies.
• Strong communication skills for relationship management and public relations initiatives.
• Knowledge of photography techniques for creating high-quality visual content is a plus.
• A proactive attitude with the ability to adapt quickly in a fast-changing digital landscape. This role offers an excellent platform for creative professionals passionate about digital marketing and social media strategy to make a significant impact while advancing their careers in a vibrant environment.

Pay: From $15.00 per hour

Expected hours: 10.0 – 30.0 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Edmond, OK 73013