Social Media & Content Specialist

Job Overview
We are seeking a dynamic and innovative Social Media & Content Specialist to elevate our brand’s digital presence and engage our audience across multiple platforms. In this role, you will craft compelling content, develop strategic social media campaigns, and analyze performance metrics to optimize our outreach efforts. Your creativity and technical expertise will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact through digital storytelling and strategic content management.

Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and audience engagement.
• Create high-quality multimedia content including graphics, videos, photography, and written posts aligned with branding guidelines and marketing goals.
• Manage daily social media activities to schedule posts, monitor engagement, and respond to community interactions promptly.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; leverage findings to refine content strategies.
• Utilize Adobe Creative Suite applications such as Canva and Illustrator for graphic design projects that enhance visual storytelling.
• Implement SEO best practices and keyword research techniques to optimize content for search engines and improve organic reach.
• Analyze web analytics with Google Analytics and social media metrics to measure campaign performance; prepare reports with actionable insights for continuous improvement.
• Coordinate with public relations teams to manage brand reputation, craft press releases, and facilitate positive media coverage.
• Support e-commerce initiatives by creating product-focused content, managing promotional campaigns including Facebook Advertising, and tracking conversions.
• Maintain consistent branding across all digital channels while ensuring proofreading accuracy for all published materials.

Skills

• Proven experience in social media management and digital marketing strategies that drive engagement and growth.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite tools.
• Expertise in social listening tools and techniques to monitor brand sentiment and industry trends effectively.
• Knowledge of SEO principles, keyword research methods, and web analytics platforms like Google Analytics.
• Familiarity with social media scheduling applications such as Hootsuite or Buffer for efficient content deployment.
• Ability to create compelling visual content through photography or video editing using tools like Adobe Premiere or other video editing software.
• Excellent relationship management skills for collaborating with cross-functional teams including PR, marketing, and sales departments.
• Experience in Facebook Advertising campaigns with an understanding of audience targeting and ad performance optimization.
• Strong proofreading skills ensuring all content is accurate, clear, and aligned with branding standards.
• Knowledge of branding principles, digital marketing best practices, and e-commerce strategies to support business growth initiatives. Join us as a Social Media & Content Specialist where your creativity fuels our brand’s story! Bring your passion for digital storytelling, technical expertise in multimedia creation, and strategic mindset to help us connect authentically with our community while achieving measurable results!

Pay: $20.00 - $30.00 per hour

Expected hours: 25.0 – 40.0 per week

Work Location: In person