Social Media Contractor

POSITION PURPOSE

To help promote all aspects of the business across key platforms like Instagram, Facebook, TikTok. Create material to update the company website, emails and text messages. This role is responsible for creating and managing engaging content that reflects our brand values—affordability, sustainability, and family friendliness—while driving in-store traffic, promoting inventory, and building our local community presence online.

MAJOR AREAS OF RESPONSIBILITY

1. Content Creation

· Develop and execute a monthly content calendar aligned with seasonal promotions, product arrivals, and community trends.

· Capture and edit photos and videos of in-store merchandise, staff, and customers (with permission).

· Write engaging captions that reflect the Once Upon A Child voice—friendly, fun, and informative.

· Post reels & stories.

· Write and send out weekly email and text message campaigns

· Update store website

· Use AI tools to streamline marketing tasks

2. Community Engagement

· Respond to comments, messages, and tags in a timely and professional manner.

· Encourage user-generated content and highlight customer stories, especially from local parents.

· Monitor and engage with local influencers, families, and relevant community pages.

3. Platform Management

· Post regularly on Facebook, Instagram, and TikTok, using scheduling tools such as Hootesuite if needed.

· Track basic analytics to understand what types of content perform well and adjust strategies accordingly.

· Stay up to date with trends, memes, and best practices for each platform.

4. Promotions & Events

· Promote store sales, inventory needs (e.g., "We’re buying now!"), and special events.

· Collaborate with the store team to plan in-store promotions and market them online

QUALIFICATIONS

1. Experience managing social media for a brand, business, or personal platform with a strong following.

2. Proficiency in social media tools (Facebook Business Suite, Instagram Insights, Canva, CapCut, Instagram Reels editor, etc.).

3. Strong writing and communication skills. Reliable with ability to take abstract ideas and bring them to fruition.

4. Passion for kids’ clothing, resale, and sustainability is a plus!

5. Availability to be in-store several times a week to gather content.

6. Proficient in photography/videography skills (smartphone quality acceptable).

PHYSICAL REQUIREMENTS

1. Sitting for extended periods, using a computer and other office equipment.

2. Fine motor skills for tasks such as typing and handling smart phone

3. Walking around store to take photos & videos.

4. Repetitive movements such as typing, bending, rotating, and reaching.

5. Exposure to typical retail environment conditions and noise levels.

Job Type: Contract

Pay: From $16.50 per hour

Expected hours: 8 – 15 per week

Work Location: Hybrid remote in Redding, CA 96001