Social Media Coordinator

Job Summary

We are seeking a creative, detail-oriented, and metrics-driven Social Media Coordinator to manage our dental group’s digital presence and online reputation. This role plays a key part in enhancing patient engagement, increasing brand awareness, strengthening our online reviews, and ensuring consistent representation across all social platforms and locations. The ideal candidate is a strong content creator with a passion for social media, digital storytelling, and reputation management, and is comfortable working in a fast-paced multi-location healthcare environment.

Our Strategy and Purpose

At Beam Dental, our mission is to provide exceptional dental care in a comfortable and welcoming environment. We are committed to promoting oral health and wellness through patient education, advanced technology, and personalized treatment plans. Our dedicated team strives to build lasting relationships with our patients, ensuring that each visit is a positive experience. We believe that a healthy smile is the foundation of overall health, and we are passionate about helping our community achieve and maintain optimal dental health.

Responsibilities

• Content Development: Create, edit, and publish engaging social content, including photos, videos, reels, stories, and blog-style posts that reflect our brand voice and highlight our practices.
• Publishing & Auditing: Maintain consistent posting schedules across platforms and regularly audit social media accounts to ensure branding accuracy and content quality.
• Reputation Management: Monitor, track, and respond to online reviews using platforms such as Podium, Swell, and Birdeye. Escalate sensitive or urgent patient feedback to the appropriate internal teams.
• SEO & Listings: Manage and update Google My Business listings for all practice locations, ensuring accuracy in hours, services, and imagery. Collaborate with vendors to support backlink building and overall SEO improvements.
• Analytics & Reporting: Analyze and report key metrics including impressions, engagement, leads, and conversions. Provide weekly performance insights to the Marketing Manager to guide strategy adjustments.
• Community Interaction: Monitor and respond to social media messages, comments, and community engagement in a timely and professional manner.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in social media management, digital content creation, or online reputation management (healthcare or dental experience a plus).
• Strong photo/video editing, storytelling, and copywriting skills.
• Understanding of SEO principles and Google My Business optimization.
• Ability to track, analyze, and report digital metrics.
• Creative thinker with strong attention to detail and brand consistency.
• Excellent communication and organization skills.

Computer and Software Requirements

• Experience with social scheduling tools (Hootsuite, Buffer, Later).
• Familiarity with reputation management tools (Podium, Birdeye, Swell).
• Working knowledge of SEO tools (Moz, Ahrefs, SEMrush).
• Ability to manage Google My Business listings across multiple practices.
• Comfortable using Microsoft Office 365, Google Workspace, and basic project management platforms.
• Ability to learn and adapt to new tools and platforms quickly.

Physical Requirements & Work Environment

• Ability to work in a onsite practice environment.
• Must be able to sit or stand for extended periods and use standard office equipment.
• Occasional travel between practice locations for content capture or meetings may be required.

Beam Dental is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all individuals are treated with respect and dignity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

Beam Dental is committed to fair and transparent compensation practices in accordance with applicable laws. We are proud to be an employer that supports equal pay for equal work.

This job description is intended to outline the general responsibilities and qualifications of the role. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. The duties of this position may change at any time as business needs evolve.

Employment with Beam Dental is at-will, meaning either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable laws.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Job Type: Full-time

Pay: From $20.00 per hour

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person