Social media / Digital Marketing executive

The Social Media Marketer is responsible for managing and growing the brand’s presence across platforms like Instagram, Facebook, LinkedIn, X (Twitter), and TikTok. This role involves content creation, community engagement, analytics, and campaign execution.

Key Responsibilities:

• Develop and implement social media strategies aligned with business goals
• Create engaging content (posts, reels, stories, videos) tailored to each platform
• Monitor trends and adapt content accordingly
• Manage community interactions and respond to comments/messages
• Track performance metrics (reach, engagement, conversions) and prepare reports
• Collaborate with design, marketing, and product teams for cohesive campaigns
• Run paid ad campaigns and optimize for ROI
• Plan and execute digital campaigns across Google Ads, Meta Ads, and other platforms