Social Media & Events Manager

About TrackVia

TrackVia is a leading low-code workflow platform that helps organizations in highly regulated industries streamline operations, improve visibility, and drive compliance. We’re on a mission to redefine how work gets done — from the field to the boardroom — through intuitive, customizable applications that connect people, data, and processes.

The Opportunity

We’re looking for a creative, organized, and motivated Social Media & Events Manager to help amplify TrackVia’s brand presence across digital channels and in-person events. This is an ideal opportunity for a rising marketing professional who’s passionate about storytelling, social engagement, and event execution.

You’ll play a key role in managing our social media channels, supporting trade show and event planning, and helping bring our brand to life across every touchpoint. You’ll work closely with our marketing, sales, and design teams to ensure TrackVia shows up consistently, creatively, and effectively — both online and in person.

This is a hands-on role where you’ll execute campaigns and events with guidance and mentorship from senior marketing leaders.

Responsibilities:

• Social Media Management:
  • Manage and grow TrackVia’s presence across LinkedIn, Instagram, X (Twitter), YouTube, and other relevant platforms.
  • Develop and schedule regular posts that highlight product stories, customer wins, events, and thought leadership.
  • Monitor engagement and performance metrics to optimize content and increase visibility.
    
• Content Creation:
  • Collaborate with design and marketing leadership to produce short-form videos, graphics, and posts aligned with our brand tone.
  • Source stories and visuals from across the company to keep content authentic and engaging.
    
• Events & Trade Shows:
  • Coordinate logistics for US-based industry trade shows, conferences, and field events — including booth design, shipping, swag, and onsite setup.
  • Partner with sales to ensure TrackVia’s presence is professional, on-brand, and impactful.
  • Support event promotion before, during, and after each event across social media and email channels.
    
• Field Marketing Support:
  • Help organize small-scale regional or customer events, coordinating logistics, invites, and follow-up with sales teams.
    
• Measurement & Reporting:
  • Track and report on social media performance and event ROI.
  • Share insights and recommendations for improving engagement and lead generation.

Requirements:

• 2–4 years of experience in social media marketing, events coordination, or related marketing roles.
• Strong understanding of social media platforms and content best practices for B2B audiences.
• Excellent written and visual communication skills with a creative eye for storytelling.
• Detail-oriented and highly organized, especially when juggling multiple projects or event timelines.
• Comfortable working cross-functionally with sales, marketing, and operations teams.
• Willingness to travel for trade shows or field events (20-30%).
• Must be located in the Denver area and willing to go to the office on as needed basis to organize event materials + swag

Nice-to-Haves:

• Experience in SaaS, B2B, or technology marketing.
• Familiarity with marketing tools such as HubSpot Marketing Suite, Canva.
• Prior event logistics or trade show experience a plus.
• An understanding of Large Language Models (LLMs), such as OpenAI ChatGPT, in marketing contexts

Compensation & Growth:

• Base Salary: $75K – $85K.
• Bonus: Up to 10%, based on performance and company goals.
• Career Path: Opportunity to grow into a broader marketing or events leadership role as the company expands.