Social Media Executive

Key Responsibilities:

• Develop and execute creative social media strategies tailored for platforms including Instagram, TikTok, Facebook, and LinkedIn.

• Plan, create, and publish engaging photo, video, and story content (both curated and original).

• Monitor trends, insights, and competitors to keep our digital presence fresh and relevant.

• Manage community engagement, responding to comments and DMs in a brand-appropriate tone.

• Collaborate with photographers, videographers, influencers, and PR teams.

• Track performance using analytics tools and generate regular performance reports.

• Support seasonal campaigns, new launches, and event coverage.

Requirements:

• 5 years of experience in similar role, ideally in the hospitality sector.

• Strong portfolio of social media content (including reels, photography, and copywriting).

• Excellent understanding of Dubai's F&B scene and digital audience behavior.

• Proficiency in content creation tools (e.g. Canva, Adobe Suite, CapCut, etc.)

• A creative thinker with excellent communication and time management skills.