Social Media Executive

The Social Media Executive will be responsible for developing, managing, and growing the brand's presence across all social media platforms. This role combines creativity with strategy - ensuring our online voice reflects the brand's personality while engaging the right audiences through innovative content and campaigns.

Key Responsibilities

• Develop, execute, and manage social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Create engaging and original content - including images, captions, videos, and stories - tailored to each platform.
• Maintain the brand's tone of voice and visual consistency in all communications.
• Stay up to date with social media trends, platform updates, and audience insights to guide content direction.
• Collaborate closely with the marketing and creative teams to align on campaigns and messaging.

Community Engagement & Growth

• Manage online communities by responding to comments, DMs, and mentions in a timely and brand-appropriate manner.
• Track audience engagement, follower growth, and sentiment across channels.
• Identify opportunities for collaborations, influencer engagement, and partnerships to expand reach.

Campaign Planning & Reporting

• Plan and execute social media campaigns to support product launches, events, and brand initiatives.
• Monitor campaign performance using analytics tools and provide actionable reports and insights.
• Recommend improvements to content strategy based on performance data.

Requirements

• 1-2 years of experience in social media management, preferably within the hospitality, lifestyle, or luxury industry.
• Strong understanding of social media platforms, algorithms, and emerging trends.
• Excellent written and verbal communication skills with the ability to craft engaging and authentic content.
• Basic knowledge of design tools (Canva, Adobe Express, or equivalent) for post creation.
• Familiarity with social media analytics tools (Meta Business Suite, Hootsuite, Google Analytics, etc.).
• Creative, detail-oriented, and able to manage multiple projects with tight deadlines.
• Experience in influencer coordination and content shoots is an advantage.

Seniority level

Not Applicable

Employment type

Full-time