Social Media Manager

About the Role: As Social Media Manager, you will lead the strategy, execution, and performance of Proffer social media presence across all key platforms. This role requires a strong mix of creativity, strategic thinking, platform expertise as well as a good understanding of content tone and relevance. You’ll be instrumental in growing our audience, driving engagement, and amplifying key campaigns to support brand, content, and business goals. You’ll collaborate closely with brand marketing, creative, content, CRM, and performance teams to ensure a consistent digital voice for Proffer across platforms like Instagram, TikTok, YouTube, Facebook, and Snapchat etc. Strategy & Planning Develop and execute the social media strategy for Proffer to support brand positioning, Unique Selling Propositions and business goals. Lead the content calendar planning across all platforms, aligned with content priorities and marketing campaigns. Identify opportunities for platform-specific growth, community building, and brand differentiation. Content Development and Execution Collaborate with in-house creative teams and agencies to develop high-impact, locally relevant social content. Oversee day-to-day publishing and community management, ensuring timely and engaging interactions with followers. Supervising the video production process Drafting technical tasks for video editing for both long and short clips Campaign Amplification Partner with brand and content teams to integrate social into campaign planning and amplification strategies Support paid social strategy and execution to maximize reach and ROI across platforms. Coordinate collaborations with influencers and content creators Work with UGC and organic reach