Social Media Manager

Social Media Manager - Dubai, Full-time

Location: Dubai

Job Type: Full-time & Onsite

Job Overview

We're looking for a skilled Social Media Manager to lead both organic and paid social strategies across platforms like Instagram, LinkedIn, TikTok, and more. You'll manage content calendars, drive community engagement, coordinate influencer partnerships, and create trend-aware content. On the paid side, you'll run campaigns focused on awareness, lead generation, and conversions, with full ownership of budget, KPIs, and reporting. Ideal candidates have 2+ years of experience in social media within the forex or financial sector, are fluent in a MENA or EU language, and are comfortable working cross-functionally in a fast-paced environment.

Responsibilities

Organic Social Media

Develop and implement an organic social media strategy aligned with business goals to grow online presence across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Telegram, YouTube, Threads, Pinterest, WhatsApp, etc.).

2. Content Management

Oversee the content calendar including planning, creation, curation, and scheduling. Ensure posts are visually appealing, engaging, and trend-aware.

3. Community Engagement

Lead community building through active engagement, timely responses, and interactive initiatives to foster brand loyalty and user retention. (Excludes customer service duties.)

4. Trend Monitoring & Real-Time Content

Create culturally relevant and real-time content by keeping up with social trends, current events, and viral conversations.

5. Online Seminars & Webinars

Coordinate the promotion of educational webinars and events across organic channels, collaborating with event and content teams.

Identify and partner with relevant influencers to extend organic reach and build brand credibility in the market.

7. Audience Research & Persona Development

Conduct audience analysis and persona refinement to ensure tailored content resonates with target segments.

8. Performance & KPI Tracking

Set and monitor KPIs (engagement rate, follower growth, reach, retention, etc.) and optimize strategies based on results.

Paid Social Media Advertising

1. Paid Campaign Management

Plan, execute, and optimize paid social media campaigns across platforms to achieve brand awareness, lead generation, and conversion goals.

2. Funnel Strategy & Optimization

Design a full-funnel marketing approach (awareness engagement conversion), define clear optimization goals for each stage, and iterate for continuous improvement.

3. Budget Ownership

Allocate and manage campaign budgets effectively to maximize ROI and reduce cost-per-acquisition (CPA).

4. Analytics & Reporting

Track paid campaign performance using relevant tools, analyze data, generate actionable insights, and prepare reports for internal stakeholders.

Stay updated on competitors' paid campaign strategies and market trends to ensure our advertising remains competitive and innovative.

Requirements

• Minimum 2 years of experience in social media, ideally both organic and paid channels within the forex or financial sector.
• Fluency in at least one MENA or EU language, with strong communication skills in others.
• Deep knowledge of social platforms, both organic best practices and paid advertising tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Strong creative and analytical mindset, with experience in KPI tracking, A/B testing, and persona building.
• Familiarity with working alongside content creators, designers, and marketing automation tools.
• Excellent time management, multitasking, and problem-solving skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Perks and Benefits

• Competitive salary with performance-based incentives and bonuses.
• Opportunity to work in a dynamic environment where teamwork, open mind and nice social skills will make everything easier for everyone in our team.
• Professional development and career advancement opportunities.

If you possess the skills and determination suitable for this role, seize this opportunity! Apply now or send your CV to

We value all applications; however, only those shortlisted will be contacted.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Public Relations, and Strategy/Planning