//Social Media Manager

Location: Abu Dhabi
Duration: Full time/Part Time/Freelance/Remote
On-going

The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client's social media strategy for a well-known Abu Dhabi brand. Ensuring that the client's social media campaign KPIs are aligned with the marketing objectives.

Operational

Digital Experience

• Digital knowledge and experience managing digital ad campaigns preferred
• Understanding of SEO (Search Engine Optimization)

Social Media

• Experience designing, planning, implementing, monitoring and reporting on ad campaign's performance essential
• Experience with Facebook and Google advertising and analytics

Social Media Strategy

• Review competitor's social media
• Set clear and specific goals and objectives for all social media channels individually
• Discuss key themes and messages
• Discuss content style
• Discuss graphic style
• Discuss and develop video style
• English vs Arabic
• Knowledge of Key dates (International and National days)
• Meet with client to review social media strategy
• Approve final social media strategy with client and Digital Qube
• Ensure final client sign off before proceeding with campaign

Campaigns

• Suggest campaign themes and promotional ideas for social
• Produce Campaign calendar high level
• Review incentives and competitions
• Develop Project Plan & Handover dates
• Boosting strategy High level
• Agree on last minute request timeline
• Review
• Approve
• Sign off

Posting

• Write posts
• Discuss posts with graphic designer
• Create design with image preview
• Send first draft
• Review
• Update edits
• Finalise design
• Purchase images
• Review
• Approve
• Sign off

Community Management

• Agree strategy for managing the online community
• Set up discussion boards
• Write guidelines for responding to comments
• Agree approach
• Write standardised answers
• Social media guidelines and policy
• Branded style for posts
• Tone of voice
• Discuss
• Agree

Reporting

• Reporting (daily, weekly)
• Analytics Reports
• ROIs

Relationship Management

• It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
• Work closely with client and graphic designer for delivery of digital assets
• Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI's are aligned with campaign objectives
• Develop and maintain strong stakeholder relationships

Personal Specification

Minimum Experience

Educational Qualifications

Technical Knowledge

Other Requirements

Language

• Demonstrated experience creating, implementing and monitoring social media campaigns
• Weekly reporting on social media campaign performance KPIs and ROI
• Ability to work with multicultural teams in a professional manner
• PowerPoint and Excel
• Ability to interpret reports from Google, Facebook and Adobe analytics
• Social media experience managing social media ad campaigns and reporting
• Ability to write authentic copy that is reflective of the tone and voice of the client's brand
• Ability to work closely with client and graphic designer to deliver creative assets required
• Strong relationship management skills with Internal and External stakeholders
• Strong communication skills
• Ability to identify potential negative or crisis management situations across client's social media platforms
• Continual monitoring of client's competitor's social media platforms
• Ability to translate and communicate data into actionable items
• Excellent time management skills
• High attention to detail
• Ability to work under tight deadlines
• Excellent English - spoken and written

Min 1-4 years of Digital and Social media experience

Diploma level as a minimum

• Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
• Proficient in Facebook and Google analytics

Skills And Abilities