Social Media Manager

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Key Responsibilities :

Media Strategy & Content Development

• Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across multiple platforms (Instagram, Facebook, YouTube, etc.).
• Research and analyze industry trends, competitors, and best practices to refine content strategies.
• Plan, create, and publish engaging content, including graphics, videos, stories, and interactive posts, in alignment with brand tone and voice.

Content Creation & Storytelling

• Develop and produce high-quality visual and written content that resonates with the target audience and promotes key brand messages.
• Create compelling stories that are authentic and relatable, showcasing products, events, and customer success stories.
• Work closely with the design and marketing teams to align on visuals and campaign objectives.

Analytics & Reporting

• Track social media metrics and performance data regularly, analyzing content effectiveness and engagement trends.
• Prepare reports on social media insights and campaign performance, providing recommendations for continuous improvement.
• Stay updated on social media tools, best practices, and algorithm changes to maximize reach.

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Proven experience of 5-6 years in social media strategy, digital content creation.
• Demonstrable portfolio showcasing social media growth, creative campaigns, or self online presence.
• Excellent understanding of social media platforms, including content optimization techniques for each platform.
• Strong analytical skills to interpret data and adapt strategies accordingly.
• Outstanding written and verbal communication skills, with a keen eye for design and detail.