Social Media Manager

Location: Lahore (On-site)

Office Timing: 12:30 PM – 9:00 PM

Contract Type: Full-Time, Permanent

Salary: Competitive (based on experience)

Experience Required: Minimum 3+ years in Social Media Management

Industry: Amazon / E-commerce / Health & Personal Care

About the Role

We are looking for a highly skilled and creative Social Media Manager to elevate our brand’s digital presence across all major platforms. This role requires an individual with strong social media experience, a strategic mindset, and the ability to work in a fast-paced e-commerce environment.

The ideal candidate will have hands-on expertise in Meta (Facebook/Instagram), TikTok, and YouTube — along with proven experience growing audiences, leading influencer collaborations, and creating high-impact digital campaigns in the health, personal care.

Key Responsibilities

1. Strategic Planning & Growth

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and audience growth
• Stay updated on platform trends, competitor activities, and emerging opportunities
• Strengthen brand identity and presence across Meta, TikTok, and YouTube

2. Content Creation & Community Management

• Lead the content calendar, ensuring a balanced mix of informative, entertaining, and promotional content
• Manage daily posting, trend participation, and active community engagement
• Ensure high-quality execution of videos, reels, graphics, UGC, and storytelling elements
• Build a strong community through responsive communication and real-time interaction

3. Influencer & Partnership Management

• Identify, collaborate, and manage influencers, athletes, and niche creators
• Execute influencer-driven campaigns and monitor performance metrics
• Build long-term partnerships that strengthen brand credibility

4. Performance Tracking & Analytics

• Monitor platform analytics to optimize content strategy and improve KPIs
• Produce weekly/monthly performance reports
• Apply insights to improve content formats, posting times, and audience targeting

5. Cross-Functional Collaboration

• Work closely with design and content teams for unified brand messaging
• Coordinate with website and e-commerce teams for digital consistency

Requirements

• 3–5 years of proven experience in Social Media Management (mandatory)
• Previous work in E-commerce, Retail, Health/Fitness, or Consumer Products is preferred
• BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field
• Strong understanding of online trends, content strategy, and algorithm behavior
• Proficiency in tools such as Meta Business Suite, Hootsuite, Sprout Social, TikTok Suite, etc.
• Excellent communication skills and the ability to work independently

Preferred Industry Background

• E-commerce / Retail: Product-focused social media campaigns to drive sales
• Sports / Fitness / Wellness: Influencer collaborations & niche audience engagement
• Data-driven content and brand building
• FMCG / CPG: Consistent brand visibility and high-volume consumer engagement

Job Type: Full-time

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person