A social media manager develops and executes a company's social media strategy to build brand awareness and engage customers. Key responsibilities include creating and scheduling content, monitoring social channels, responding to comments, analyzing performance metrics, and staying up-to-date on trends. They are the public-facing voice of the brand and often collaborate with marketing and creative teams.
Core responsibilities
- Strategy and planning: Develop and implement overall social media strategies and campaigns to achieve business goals, such as increasing followers and engagement.
- Content creation: Create, curate, and manage engaging content, which can include text, images, videos, and blog posts, tailored to each platform.
- Community management: Monitor social media for mentions, respond to comments and messages, and engage with the online community to build relationships.
- Analytics and reporting: Track and analyze key performance indicators (KPIs) and social media trends to evaluate campaign effectiveness and make data-driven adjustments to strategy.
- Collaboration: Work closely with marketing, sales, and other departments to ensure brand messaging is consistent across all channels and campaigns are aligned with business objectives.
- Trend monitoring: Stay current on the latest social media trends, platform updates, and industry news to ensure the brand's strategy remains relevant.
AI responses may include mistakes.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Education:
Experience:
- Social media management: 3 years (Required)
Work Location: In person