Social Media Manager and Content Creator

Job Overview
We are seeking a creative and strategic Social Media Manager and Content Creator to elevate our brand presence across digital platforms. The ideal candidate will be responsible for developing engaging content, managing social media channels, and implementing effective digital marketing strategies. This role requires a blend of content creation expertise, analytical skills, and a strong understanding of social media trends to connect with our target audience and enhance brand awareness.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals using tools like Hootsuite and Buffer.
• Create, curate, and schedule compelling content including graphics, videos, and photography utilizing Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social listening channels to gather insights on audience sentiment and industry trends.
• Conduct keyword research and optimize content for SEO to improve visibility and engagement.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to assess campaign performance.
• Manage paid advertising campaigns including Facebook Advertising to maximize reach and engagement.
• Engage with followers, respond to comments, messages, and foster community relationships through relationship management techniques.
• Coordinate with public relations teams to ensure consistent branding and messaging across all channels.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, social media management, e-commerce integration, and graphic design.

Experience

• Proven experience in social media management, content creation, or digital marketing roles.
• Strong proficiency in Adobe Photoshop, Illustrator, and video editing tools.
• Experience with social media management platforms such as Hootsuite or Buffer.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and keyword research techniques.
• Familiarity with Facebook Advertising campaigns and social listening tools.
• Ability to craft engaging visual content aligned with branding guidelines.
• Excellent proofreading skills with attention to detail in messaging consistency.
• Background in public relations or relationship management is a plus.
• Prior experience working within e-commerce or digital marketing environments is advantageous. This position offers an exciting opportunity for a dynamic individual passionate about digital storytelling and brand growth through innovative social media strategies.

Job Type: Contract

Base Pay: $18.00 - $25.00 per hour

Work Location: In person