Social Media Manager- Female

Soft Nation Technologies is hiring!

Position: Social Media Manager (META Ads Specialist)
Location: On-site — Gulshan, Karachi
Experience: 2+ Years
Industry: IT / E-commerce

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals.
• Manage day-to-day operations of all social media channels (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Plan, create, and optimize paid ad campaigns across multiple platforms (Meta, Google, LinkedIn).
• Monitor campaign performance using analytics tools and report actionable insights.
• Collaborate with the content and design team to produce engaging visuals and ad creatives.
• Conduct competitor analysis and audience research to improve performance.
• Stay updated with the latest trends, algorithms, and best practices in digital advertising.
• Manage monthly ad budgets effectively to ensure maximum ROI.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of proven experience in social media management and paid advertising.
• Strong command over Meta Business Suite, Google Ads Manager, and LinkedIn Campaign Manager.
• Excellent understanding of ad performance metrics (CTR, CPC, ROAS, etc.).
• Creative mindset with an eye for detail and design aesthetics.
• Strong communication and analytical skills.

Job Type: Full-time

Application Question(s):

• Can you join immediately?

Education:

• Bachelor's (Required)

Experience:

• Social media manager : 2 years (Required)

Language:

• English (Required)

Work Location: In person