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Social Media Manager- Female

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Soft Nation Technologies is hiring!

Position: Social Media Manager (META Ads Specialist)
Location: On-site — Gulshan, Karachi
Experience: 2+ Years
Industry: IT / E-commerce

Key Responsibilities:

  • Develop and execute social media strategies aligned with business goals.
  • Manage day-to-day operations of all social media channels (Facebook, Instagram, LinkedIn, TikTok, etc.).
  • Plan, create, and optimize paid ad campaigns across multiple platforms (Meta, Google, LinkedIn).
  • Monitor campaign performance using analytics tools and report actionable insights.
  • Collaborate with the content and design team to produce engaging visuals and ad creatives.
  • Conduct competitor analysis and audience research to improve performance.
  • Stay updated with the latest trends, algorithms, and best practices in digital advertising.
  • Manage monthly ad budgets effectively to ensure maximum ROI.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2+ years of proven experience in social media management and paid advertising.
  • Strong command over Meta Business Suite, Google Ads Manager, and LinkedIn Campaign Manager.
  • Excellent understanding of ad performance metrics (CTR, CPC, ROAS, etc.).
  • Creative mindset with an eye for detail and design aesthetics.
  • Strong communication and analytical skills.

Job Type: Full-time

Application Question(s):

  • Can you join immediately?

Education:

  • Bachelor's (Required)

Experience:

  • Social media manager : 2 years (Required)

Language:

  • English (Required)

Work Location: In person

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