Social Media Manager (Indian Restaurant)

Overview
We are seeking a dynamic and creative Social Media Manager to elevate the online presence of our Indian restaurant. The ideal candidate will be responsible for developing engaging content, managing social media platforms, and implementing digital marketing strategies to attract new customers and retain loyal patrons. This role offers an exciting opportunity to blend culinary culture with innovative marketing techniques, ensuring our restaurant stands out in a competitive marketplace. The position requires a passionate individual with strong skills in social media management, graphic design, and digital analytics.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Tik Tok, Instagram, and Facebook, Twitter to increase brand awareness and customer engagement.
• Create compelling content including photography, videos, and graphics.
• Manage social listening to monitor brand reputation and respond promptly to customer inquiries or reviews.
• Implement SEO best practices and keyword research to optimize content visibility on search engines and social media platforms.
• Engage in relationship management by interacting with followers, influencers, and community partners to foster positive relationships.
• Oversee branding efforts across all digital channels ensuring cohesive messaging that aligns with the restaurant’s identity.
• Coordinate public relations initiatives to enhance the restaurant’s reputation within the local community.
• Support e-commerce activities related to online ordering or merchandise sales through social media channels.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, social media management, and Indian cuisine culture to keep content fresh and relevant.

Requirements

• Proven experience in social media management, digital marketing, or related fields within the hospitality or restaurant industry.
• Strong knowledge of social media tools.
• Excellent content creation skills including photography, video editing, and proofreading.
• Familiarity with SEO techniques, keyword research, social listening tools, and branding strategies.
• Ability to analyze data effectively to optimize campaigns and improve engagement metrics.
• Exceptional communication skills with a knack for relationship management across diverse audiences.
• Creative mindset with a passion for Indian cuisine culture and storytelling through digital channels.

Job Type: Part-time

Pay: $15.00 - $17.00 per hour

Expected hours: 10 – 20 per week

Work Location: Hybrid remote in Boston, MA 02115