Social Media Marketing Manager

We are looking for a full-time Social Media Marketing Manager to join us on-site in Dubai. You'll lead social media strategies, manage and grow accounts, create engaging content, coordinate with other teams, track analytics, and stay ahead of trends. You'll also work on influencer collaborations and leverage AI tools like ChatGPT to produce standout content.

Previous experience in the fashion industry, preferably within premium or luxury brands, will help align with our creative direction and audience expectations. A strong understanding of European market dynamics or similar cultural sensibilities will also be considered an added value.

Responsibilities

• Lead the development and execution of social media strategies.
• Manage and grow social media accounts across multiple platforms.
• Create engaging content and coordinate with creative teams.
• Track analytics, adjust strategies and report results.
• Collaborate with influencers and run influencer marketing campaigns.
• Utilize AI tools such as ChatGPT to generate high quality content.

Qualifications

• Minimum 3 years of experience managing social media accounts.
• Fashion industry or lifestyle brand background is highly preferred.
• Strong skills in Social Media Marketing & Optimization (SMO).
• Experience in influencer marketing & digital campaigns.
• Excellent content strategy and communication skills.
• Proficient in graphic design tools (Adobe Suite or similar).
• Comfortable using ChatGPT & other AI tools for content creation.
• Basic photo & video editing skills (for quick reels / stories).
• Ability to analyze metrics and adjust strategies.
• Familiarity with Meta & Google Ads is a plus.
• Energetic, proactive, and thrives in a fast-paced agency environment.
• Degree in Marketing, Communications or related field.