Social Media Marketing Manager

Job Overview

We are looking for a creative and data-driven Social Media Marketing Manager to manage, execute, and optimize our social media presence across multiple platforms. The ideal candidate has hands-on experience building brand awareness, driving engagement, and delivering measurable business results through social media campaigns.

Key Responsibilities

• Develop, implement, and manage social media strategies aligned with business and marketing goals
• Create, curate, and publish engaging content (text, images, videos, reels, stories) across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
• Plan and execute social media calendars, campaigns, and product launches
• Manage paid social media campaigns, including budgeting, targeting, A/B testing, and performance optimization
• Monitor, analyze, and report on social media performance using analytics tools
• Collaborate with design, content, and marketing teams to ensure brand consistency
• Stay updated with social media trends, platform updates, and best practices
• Engage with the online community by responding to comments, messages, and reviews
• Work with influencers and partners to execute collaborations and campaigns
• Manage crisis communication and brand reputation on social platforms

Required Skills & Qualifications

• 3–5 years of proven experience in social media marketing or digital marketing
• Strong understanding of major social platforms and their algorithms
• Experience with social media management and analytics tools (Meta Business Suite, Hootsuite, Sprout, Buffer, etc.)
• Hands-on experience with paid social advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
• Excellent content writing and storytelling skills
• Strong analytical skills with the ability to interpret data and insights
• Knowledge of SEO, hashtags, and social trends is a plus
• Excellent communication and collaboration skills

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in [industry, if applicable – e.g., e-commerce, SaaS, lifestyle, B2B]
• Basic understanding of graphic design/video tools (Canva, Adobe, CapCut, etc.)

Job Type: Full-time

Pay: From ₹35,000.00 per month