Social Media Marketing (SMM) Specialist

Key Responsibilities:

• Develop, implement, and manage our social media strategy to align with business goals.
• Create and administer content on all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and other relevant channels.
• Engage with the audience by responding to comments, messages, and customer queries in a timely manner.
• Monitor, analyze, and report on the performance of social media campaigns and organic content using analytics tools.
• Collaborate with the marketing, sales, and product development teams to create a cohesive social media presence.
• Stay up-to-date with the latest social media best practices, trends, and technologies.
• Use social media marketing tools to manage and optimize posts, as well as to schedule future content.
• Participate in brainstorming sessions to generate new ideas and strategies for social media content.
• Ensure brand consistency through collaboration with other departments to promote company events, announcements, and product launches.

Qualifications:

• Bachelor s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Familiarity with web design and publishing.