Social Media Marketing Specialist

We are seeking a dynamic and creative Social Media Marketing Specialist to elevate our brand presence across digital platforms. The ideal candidate will develop engaging content, manage social media campaigns, and analyze performance metrics to drive brand awareness and customer engagement. This role requires a strategic thinker with expertise in digital marketing, content creation, and social media management tools. The Social Media Marketing Specialist will collaborate closely with marketing and public relations teams to ensure consistent branding and messaging across all channels.

Responsibilities:

• Develop, implement, and manage social media strategies aligned with company goals
• Create compelling content including graphics, videos, and written posts tailored for various platforms such as Facebook, Instagram, X, TikTok, YouTube, and LinkedIn
• Monitor social listening tools to gauge audience sentiment and industry trends
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting
• Optimize content for SEO and incorporate relevant keywords through keyword research techniques
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign effectiveness
• Engage with followers, respond to comments, and foster community relationships to enhance brand loyalty
• Maintain brand consistency across all digital channels including website updates
• Ensures that all content meets company standards for integrity and production quality
• Proofread all content for accuracy, clarity, and branding standards before publishing
• Collaborate with graphic designers to produce visually appealing content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite

Qualifications:

• Proven experience in social media marketing, content creation, and digital marketing strategies
• Proven track record of digital initiatives and knowledge of posting engaging content for social and all other platforms
• Strong proficiency in Adobe Creative Cloud, Photoshop, In Design, Canva, Adobe Illustrator, Adobe Creative Suite, and video editing tools
• Familiarity with Hootsuite, Buffer, or similar social media management platforms
• Knowledge of SEO, keyword research, web analytics, and Google Analytics for performance tracking
• Excellent relationship management skills to engage with online communities effectively
• Strong writing, proofreading, and editing skills for compelling storytelling
• Ability to analyze data trends to inform content strategy and improve engagement metrics
• Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously

Work Schedule: Monday - Friday: 8:00 AM - 5:30 PM

Compensation: $62,500 – $77,500 + including a comprehensive benefits package

This position offers an exciting opportunity for a creative professional passionate about leveraging social media platforms to build brand presence. The ideal candidate will be innovative, analytical, and highly organized—ready to make a measurable impact on our digital footprint.

Qualified Professionals: please submit your resume for consideration.

Pay: $62,500.00 - $77,500.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Work Location: In person