Social Media Marketing Specialist

Job Description

We are seeking a creative, analytical, and performance-driven social media & PPC Manager to manage our brand presence and paid advertising across multiple platforms. The ideal candidate will have strong expertise in organic social media management, paid social ads, Google Ads/PPC, content strategy, influencer marketing, and analytics.

This role focuses on brand growth, lead generation, campaign performance, and ROI-driven marketing.

Key Responsibilities

1. Social Media Strategy & Planning

• Build result-oriented monthly/quarterly social media strategies.

• Develop platform-specific growth plans for Facebook, Instagram, LinkedIn, YouTube, X/Twitter, Pinterest, Threads.

• Create and manage detailed content calendars.

2. Content Development & Execution

• Plan and coordinate creation of reels, posts, videos, carousels, and stories.

• Write captions, scripts, and creative briefings.

• Collaborate with design, video, and content teams.

• Schedule content via Meta Suite / Hootsuite / Buffer.

3. Social media Paid Ads (Meta, LinkedIn, YouTube, etc.)

• Manage lead generation, traffic, brand awareness, and conversion campaigns.

• Create custom + lookalike audiences, retargeting funnels, and ad experiments.

• Set up tracking, pixel, conversion API, and events.

• Optimize CPC, CPA, CTR, ROAS and ensure cost efficiency.

• Generate weekly/monthly ad performance dashboards.

4. PPC / Google Ads Management (PCC Added)

Manage complete PPC campaigns including:

Google Ads

• Search ads (lead gen, conversion-focused)

• Display ads

• Remarketing ads

• YouTube video ads

• App promotion ads (if applicable)

• Keyword research using SEMrush, Ahrefs, Google Keyword Planner

• Landing page analysis & A/B testing

• Conversion tracking via GA4, GTM, UTM parameters

• Reduce CPL & improve Quality Score

Bing Ads (Optional)

• Setup & optimize Bing search campaigns

• Import ads from Google Ads & optimize for separate audiences

PPC Responsibilities:

• Daily monitoring of campaign performance

• Budget allocation & bid strategy optimization

• Competitor PPC analysis

• Reporting on CPC, CTR, CPA, ROAS, Quality Score, Impression Share

5. Community Engagement & Influencer Management

• Respond to messages, comments, and inquiries across social platforms.

• Identify and collaborate with influencers and creators.

• Track influencer deliverables, engagements, and ROI.

6. Analytics, Insights & Reporting

• Track KPIs: Reach, Engagement, CPL, CTR, ROAS, Conversions.

• Analyze data from Meta Insights, LinkedIn Analytics, YouTube Studio, GA4.

• Run competitor benchmarking reports.

• Present weekly/monthly performance dashboards.

7. Brand Building & Campaign Execution

• Manage festival campaigns, promotional events, and product launches.

• Ensure brand consistency across all digital touchpoints.

• Utilize UGC to enhance trust and engagement.

Qualifications & Requirements

• Bachelor’s degree in marketing, Digital Media, Mass Communication, or similar.

• 2–7 years of experience in Social Media Management + PPC/Google Ads.

• Strong knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, GA4, and GTM.

• Experience with Canva or basic design editing tools.

• Strong analytical skills and ability to read campaign data.

• Excellent communication, multitasking, and creativity.

Key Skills

• Social Media Strategy & Execution

• Meta, LinkedIn, YouTube Ads

• PPC/Google Ads Management

• Keyword Research, A/B Testing

• Community Management

• Influencer Partnerships

• Analytics & Reporting

• Creative Copywriting

• Competitor & Trend Research

Contact Detail : 9566269922

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person