Social Media Marketing Specialist

Responsibilities:

• Developing and designing various Creatives & Reels for social media platforms, like graphics, videos and other forms of content
• Making a content calendar for the entire month
• Replying to comments and DMs on all platforms
• Ideating, strategizing and executing marketing strategies and campaign ideas
• Creating attractive social media posts to catch the audience's attention
• Develop fresh concepts based on company goals and current social media trends
• Facebook, Instagram & YouTube Ads promotion
• Manage day-to-day post announcements and social campaigns
• Create professional content for LinkedIn
• Enhance & Upload YouTube content
• Collaborations with brands, colleges, etc. to increase cross-brand promotion
• Know-how of SEO and its effective usage.
• Strategizing content for emailers.
• Influencer Marketing and co-ordination for the respective influencer’s
• Research and shortlist potential collaborators, influencers, and brand partners aligned with the company’s values and target audience.
• Initiate communication, negotiate collaboration terms, and maintain strong professional relationships.
• Coordinate with the marketing team to execute collaboration campaigns effectively.
• Track and measure the impact of collaborations on brand growth and engagement.

Requirements:

• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
• Strong understanding of social media platforms and trends.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Passionate about brand storytelling and marketing.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Executive: 3 years (Preferred)
• Social media marketing: 3 years (Preferred)
• Social media management: 3 years (Required)

Work Location: In person