Social Media & PR Associate

The Domestic Music team oversees A&R, marketing, content development, and social strategy, with the goal of expanding awareness, engagement, and fandom around our Arabic catalogue and frontline releases across the Middle East.

As part of this team, you will be responsible for driving social media content, campaigns, and digital storytelling around our artists and songs. You will create and manage compelling content for platforms like Instagram, TikTok, YouTube, Snapchat, and X (formerly Twitter), ensuring our releases break through and connect with audiences across Egypt, Saudi Arabia, and Lebanon. In addition to core responsibilities you will have and nurture fantastic relationships with key regional and local mainstream, digital and niche music media editors and journalists. You will be the labels go to for all press, media and publicity activities, maximizing visiting artist performances with regional media, and working with growing Gen-Z cultural commentators / bloggers across different platforms to reach new consumers as the communications landscape becomes increasingly disrupted by new media.

What you'll do:

• Lead the social media content strategy for our Arabic repertoire, including campaign planning, daily content calendars, and community engagement
• Develop creative content (short-form video, memes, stories, reels, posts) tailored to each platform and aligned with artist branding and release plans
• Assist in creating artist campaigns, artist social media strategies, and artist media features
• Daily press relations and follows ups on news dissemination, servicing songs to key media and outlets, secure and organize artist interviews and features around releases for domestic as well as international priority releases
• Development of communications assets including digital releases, artist blogs, features and milestone news, internal global newsletter on relevant achievements/new releases and management of appropriate internal and external approvals
• Identify and pitch publicity opportunities and new angles for our artists, team, company, and catalogue releases to regional media outlets (print, digital, broadcast, podcasts, influencers)