Social Media Specialist

We are seeking a creative, strategic, and results-driven Social Media Specialist to lead our online presence across various social media platforms. The ideal candidate will be responsible for developing and implementing social media strategies that align with our brand’s goals, enhance audience engagement, drive traffic, and ultimately increase sales and brand awareness.

This role requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns and content strategies.

Key Responsibilities

• Strategy & Planning

• Develop, implement, and manage comprehensive social media strategies to support marketing, communication, and business objectives.

• Plan and execute social media campaigns (organic and paid) to boost engagement, reach, and conversions.

• Stay updated with emerging social media trends, tools, applications, and best practices to keep the company’s presence innovative and competitive.

• Content Creation & Management

• Create, curate, and manage engaging and brand-aligned content (text, images, videos, infographics, reels, etc.) for all social media channels.

• Collaborate with the design and marketing teams to develop visually appealing and compelling social media posts.

• Maintain a consistent brand voice, tone, and messaging across all platforms.

• Plan and manage content calendars to ensure timely posting and campaign alignment.

• Community Engagement

• Foster meaningful connections with followers by responding to comments, messages, and inquiries in a timely and professional manner.

• Monitor social media conversations, address customer feedback, and engage with online communities to promote a positive brand image.

• Build relationships with influencers, brand advocates, and other key stakeholders.

• Analytics & Reporting

• Track, analyze, and report on key performance metrics (engagement, reach, impressions, click-through rates, conversions, etc.).

• Use analytics insights to measure campaign effectiveness and optimize future content strategies.

• Prepare monthly and quarterly performance reports for management.

• Advertising & Promotions

• Manage paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and YouTube.

• Define target audiences, set budgets, and monitor campaign performance to ensure maximum ROI.

• Collaborate with the marketing team to design and execute promotional campaigns, contests, and giveaways.

• Collaboration & Coordination

• Work closely with internal teams (marketing, PR, design, sales, and customer service) to ensure alignment of social media efforts with overall business goals.

• Coordinate with external agencies, influencers, and media partners when needed.

Required Qualifications

• Experience: 2 years of proven experience as a Social Media Manager.

• Technical Skills:

• Proficiency with major social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest).

• Strong knowledge of social media analytics tools (Meta Business Suite, Google Analytics, etc.).

• Experience with paid social advertising and audience targeting.

• Basic graphic design and video editing skills (Canva, Adobe Creative Suite, CapCut, etc.) are a plus.

Key Competencies

• Excellent written and verbal communication skills.

• Strong understanding of branding and audience engagement.

• Data-driven mindset with analytical and problem-solving skills.

• Creative thinker with the ability to generate fresh and innovative ideas.

• Exceptional organizational and time management skills.

• Ability to work both independently and collaboratively in a fast-paced environment.

Performance Indicators (KPIs)

• Growth in followers and engagement rate across all social platforms.

• Increase in website traffic and lead conversions from social media.

• ROI from paid social media campaigns.

• Consistency in brand voice and content quality.

• Timely reporting and actionable insights from analytics.

What We Offer:

• Competitive salary and performance-based incentives.

• Opportunity to work with a dynamic and creative team.

• Continuous learning and professional growth.

• Flexible and supportive work environment.

Job Type: Full-time

Pay: Rs30.00 - Rs50.00 per month

Work Location: In person