Social Media Specialist

The Job Summary

The social media Specialist is responsible for managing Stellantis KSA's active and productive social media presence ensuring alignment with overall marketing & communications strategy; developing and executing social media campaigns to enhance brand awareness and engagement; collaborating with internal teams and external partners to create compelling content; monitoring social media metrics and adjusting strategies to achieve optimal results.

Key Responsibilities / Accountabilities

Sr #

Technical / Job-Specific Competencies

1

Social Media Strategy Development & Execution

• Craft strategic plans tailored to each platform that align with Stellantis’s overall marketing goals, aiming to boost brand visibility and engagement.
• Conduct in-depth analysis of the target audience’s preferences and behaviors across social platforms to tailor content and campaigns effectively.
• Ensure consistent brand messaging across all social media platforms, reinforcing Stellantis’s brand identity and values in every post and interaction.
• Stay abreast of emerging social media trends and platforms, integrating innovative tactics into the strategy to keep Stellantis ahead of the competition.
• Manage design and execution of paid social media campaigns, monitoring spending and adjusting strategies to maximize ROI.
• Ensure all social media activities comply with regulatory standards and guidelines, protecting Stellantis from potential legal issues and risks.
• Enhance social media content with SEO best practices to improve visibility and organic search rankings related to Stellantis’s products and services.
• Work with content creators and influencers to produce engaging and authentic content that resonates with followers and promotes the brand effectively.
• Utilize analytics tools to monitor and evaluate the performance of each social media platform, making data-driven decisions to enhance strategy.
• Develop initiatives to increase user interaction and engagement on social media, such as interactive posts, polls, and contests.
• Prepare and implements crisis communication strategies on social media, addressing any negative feedback or public relations issues promptly and effectively.
• Provide training and updates to the social media team on best practices, platform updates, and new tools to maintain high standards in social media management.
• Implement strategies designed to enhance brand loyalty among social media followers, including exclusive offers and insider information.

2

Content Management & Optimization

• Manage a comprehensive content calendar that schedules all posts, campaigns, and content updates across platforms to maintain a consistent presence.
• Ensure that all content shared is of high quality, aligns with Stellantis’s brand standards, and is tailored to the preferences of the social media audience.
• Incorporate a variety of multimedia content, including videos, GIFs, and images, to enhance engagement and message retention.
• Regularly analyse the performance of different content types and themes to refine the content strategy and focus on high-performing topics.
• Encourage and facilitate the creation of user-generated content to deepen community engagement and provide authentic brand endorsements.
• Tailor content specifically for each social media platform considering the unique features and audience of each to optimize impact and productivity.
• Collaborate closely with other marketing teams ensuring the social media content supports wider marketing campaigns and initiatives.
• Implement a system for archiving and retrieving old posts and campaigns for analysis or repurposing.

3

Performance Analytics & Reporting

• Utilize advanced analytics tools to track user engagement, campaign performance, and growth metrics across all social media platforms.
• Prepare detailed reports on social media performance, offering insights into follower growth, engagement rates, and the effectiveness of different strategies.
• Regularly conduct competitive analysis to benchmark Stellantis’s social media presence against competitors, identifying areas for improvement and opportunity.
• Use analytics insights to make informed adjustments to the social media strategy, optimizing campaigns and content for better performance.
• Monitor the return on investment from social media campaigns, ensuring that they contribute positively to Stellantis’s marketing goals.
• Evaluate the impact of specific campaigns on overall brand performance and audience perception, using findings to shape future strategies.

4

Social Media Platforms Management

• Ensure that all social media platforms are up-to-date, secure, and aligned with Stellantis’s operational standards.
• Utilize specific features of each social media platform to enhance the visibility and impact of Stellantis’s posts, such as hashtags, geotags, and stories.
• Identify and manage risks specific to each platform, such as data breaches or misuse of the brand’s social media accounts.
• Ensure that social media content is accessible to all users, including those with disabilities, by following accessibility best practices.
• Keep track of updates and changes to social media platforms, adapting strategies to leverage new features and maintain competitive advantage.
• Implement and manage tools for scheduling posts, monitoring engagement, and managing follower interactions to streamline platform management.

5

Stakeholders Engagement & Relations

• Facilitate effective communication and collaboration between the social media team and other departments within Stellantis, ensuring aligned and cohesive marketing efforts.
• Regularly engage key stakeholders with updates on social media strategies and performance, maintaining transparency and garnering support for initiatives.
• Present actionable insights and strategic recommendations to Stellantis’s leadership based on social media analytics and market trends.
• Collaborate with external partners, such as marketing agencies and platform representatives, to enhance Stellantis’s social media presence.
• Proactively address feedback from stakeholders regarding social media strategies and campaigns, ensuring alignment with overall business objectives.

The Job Profile

1

Educational Qualifications

Bachelor’s degree in digital marketing, Communications, or a related field

2

Professional Certifications

preferred

3

Experience

Minimum 4 years of experience in social media management or digital marketing

4

Languages Proficiency

Fluency in English & Arabic languages