Social Media Specialist - Dental

Job Summary
We are seeking a dynamic and creative Social Media Specialist to develop and execute engaging digital marketing strategies across various platforms. The ideal candidate will be responsible for managing social media channels, creating compelling content, and enhancing brand visibility through innovative campaigns. This role requires a strong understanding of social media management tools, graphic design, analytics, and digital marketing best practices to drive audience engagement and support overall branding efforts.

Responsibilities

• Develop, implement, and manage social media marketing campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create high-quality content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.
• Utilize social listening tools to monitor brand reputation and industry trends.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Conduct keyword research and SEO optimization to increase content reach and visibility.
• Analyze web analytics and social media metrics using Google Analytics and other tools to assess campaign performance and inform future strategies.
• Engage with followers, respond to comments, messages, and inquiries to foster community relationships.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce promotions.
• Oversee Facebook Advertising campaigns to target specific audiences effectively.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Stay updated on the latest trends in social media marketing, digital marketing tools, and industry best practices.

Requirements

• Proven experience in social media management, digital marketing, or related roles.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Adobe Creative Cloud) for graphic design and video editing.
• Strong knowledge of social media management tools such as Hootsuite or Buffer.
• Experience with social listening platforms and web analytics tools like Google Analytics.
• Skills in SEO, keyword research, branding strategies, and content creation.
• Ability to develop engaging multimedia content including photography and video editing.
• Excellent proofreading skills with attention to detail in messaging consistency.
• Familiarity with Facebook Advertising campaigns and e-commerce integration is a plus.
• Strong relationship management skills to engage with online communities effectively.
• Knowledge of public relations principles as they relate to online reputation management. This role offers an exciting opportunity for a creative professional passionate about digital storytelling and brand development through innovative social media strategies.

Pay: From $500.00 per week

Work Location: In person