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Specialist, Organic Social
JOB_REQUIREMENTS
Hires in
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Employment Type
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Company Location
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Salary
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Primary Job Functions
Content Creation & Brand Elevation
Community Management & Brand Advocacy
Content Strategy & Performance Optimization
Platform Innovation & Cultural Relevance
Performance Analysis
Measurement & Impact
Secondary Job Functions
Job Qualifications
Education:
Experience:
Licenses or Certifications
Knowledge, Skills and Abilities
Schedule Expectations
Job Competencies
Content Creation & Brand Elevation
- Develop and implement elevated content strategies for Instagram, TikTok, Facebook, Pinterest, and emerging platforms that showcase Ashley as a design-forward, culturally relevant brand.
- Lead day-to-day content workflows and publishing schedules that consistently position Ashley as an aspirational brand.
- Execute content calendar management that ensures cohesive brand elevation and messaging across all organic touchpoints.
- Provide social media expertise that elevates broader marketing campaigns and brand initiatives through social integration.
Community Management & Brand Advocacy
- Build and nurture authentic community relationships that elevate brand perception through strategic engagement, responding to comments, messages, and user-generated content.
- Execute community engagement strategies that position Ashley as a trusted style authority and lifestyle brand while fostering deeper customer relationships.
- Monitor social conversations and brand mentions, identifying opportunities for brand elevation through organic engagement and thought leadership.
Content Strategy & Performance Optimization
- Lead elevated content strategy development that positions Ashley as a brand with aspirational messaging and design-forward creative approaches.
- Analyze content performance trends to identify brand elevation opportunities and provide data-driven recommendations for optimization.
- Develop content amplification strategies that maximize organic reach while maintaining elevated brand standards.
Platform Innovation & Cultural Relevance
- Stay current on platform updates and emerging social media trends to maintain Ashley's elevated position and competitive advantage.
- Execute testing of new content formats and features that elevate brand presentation and optimize premium brand performance.
- Identify and implement trending topics and cultural moments that align with Ashley's brand voice and positioning.
- Drive innovation in content approaches that differentiate Ashley from competitors.
Performance Analysis
- Conduct analysis of organic social performance metrics that demonstrate brand elevation impact and growth
- Partner with Creative, Brand Marketing, PR, and Influencer teams to ensure organic social strategies elevate Ashley's brand across all touchpoints.
- Present findings and recommendations that demonstrate social media's contribution to brand elevation, growth and engagement goals.
Measurement & Impact
- Brand Elevation: Brand perception improvements and consistency across platforms.
- Content Performance: Engagement rates, reach metrics, follower growth, and content effectiveness
- Cross-Channel Integration: Campaign support effectiveness that elevates brand presentation across departments.
- Demonstrate the Company's Core and Growth Values in the performance of all job functions.
Secondary Job Functions
- Maintain reliable attendance.
- Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.
- Complete other assignments and special projects as requested.
Job Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
Experience:
- 1-2 years in social media marketing with demonstrated expertise in brand building.
- Advanced experience with social media management platforms, analytics tools, and elevated content creation software.
- Experience in retail, lifestyle, luxury, or premium consumer brands with understanding of brand elevation and cultural positioning.
Licenses or Certifications
- None
Knowledge, Skills and Abilities
- Strong attention to detail
- Excellent verbal and written communication skills
- Excellent interpersonal skills
- Effective time management and organizational skills
- Work independently as well as in a team environment
- Document management system
- Analytical and problem solving skills
- Maintain confidentiality
- Working knowledge of Continuous Improvement
- Handle multiple projects simultaneously within established time constraints
- Proficient computer skills, including experience with Microsoft Office Suite, internet
- Perform under strong demands in a fast-paced environment
- Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
- Display empathy, understanding and patience with employees and external customers
- Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
- Strong leadership and collaboration skills with ability to drive brand initiatives across cross-functional teams.
Schedule Expectations
- Is this position required to travel? If so, how often?
- Flexible and willing to work extended hours when necessary.
Job Competencies
- Ethics and values
- Integrity and trust
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