Sr. Analyst - Marketing Analytics

Ally is seeking a Sr Analyst, Advanced Analytics to join the Marketing Data, Measurement, and Analytics team. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

• Perform hands-on data analysis to identify key insights and trends, continuously asking “How can we improve performance?” and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams)
• Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
• Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
• Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
• Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
• Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages
• Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences
• Use advanced coding to create predictive statistical and analytical models from the ground up

• 3+ years of experience in data science or advanced analytics required

• Proficiency in SQL required
• Proficiency in reporting & BI (Power BI, Tableau, Sigma), statistics, quantitative analysis required
• Proficiency in advanced programming languages such as Python, R, SAS preferred
• Experience with marketing metrics or measurements preferred
• Bachelors degree in Analytics/Statistics, Marketing or other related field preferred
• Clear understanding of conversion funnel metrics, analytics and levers for marketing success
• Experience in marketing analytics at a marketing agency or client-side marketing team preferred
• Strong analytical ability
• Proven ability to solve problems with data and improve business outcomes
• Comfortable managing through ambiguity
• Experience working across multiple teams to get the job done
• Excellent verbal and written communications skills
• Ability to work collaboratively with all levels of an organization
• Project and team management
• Self-starter with inquisitive nature
• Creative problem solver

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.