Sr. Digital Marketing Executive

We are looking for a proactive and creative Digital Marketing Executive to lead our social media initiatives and organic marketing efforts. As part of our marketing team, you will play a key role in increasing brand visibility, nurturing leads, and driving engagement for our SaaS products.

Key Responsibilities

Social Media Marketing

• Plan, create, and publish engaging content across major social media platforms (LinkedIn, Twitter/X, Instagram, Facebook, YouTube, etc.).
• Develop and manage social media calendars ensuring consistent brand presence.
• Monitor social media channels, respond to audience engagement, and track performance metrics.
• Identify opportunities for growth, collaborations, and trends relevant to the SaaS industry.

Organic & Content Marketing

• Execute organic marketing strategies to increase website traffic, brand authority, and organic reach.
• Work closely with the content team to create blogs, case studies, landing pages, newsletters, and other marketing assets.
• Optimize existing content for SEO and improved visibility.
• Assist in building and nurturing online communities, forums, and groups.

Campaign Execution

• Plan and run end-to-end marketing campaigns across organic channels.
• Contribute to lead-generation campaigns by supporting content distribution, outreach efforts, and community engagement.
• Measure campaign performance and prepare reports with actionable insights.

Marketing Strategy Support

• Contribute ideas for marketing initiatives, product positioning, and brand storytelling.
• Support in competitor analysis, market research, and audience insights gathering.
• Collaborate with design, product, and sales teams to align marketing efforts.

Required Skills & Qualifications

• 1–3 years of experience in digital marketing, preferably in a SaaS or tech environment.
• Strong understanding of marketing fundamentals, social media algorithms, and content strategy.
• Good copywriting and communication skills.
• Basic knowledge of SEO, keyword research, and analytics.
• Familiarity with tools like Google Analytics, Search Console, social scheduling apps, and CRM platforms.
• Creative thinker with the ability to analyze data and optimize campaigns.
• Self-driven, organized, and comfortable managing multiple projects simultaneously.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Work from home

Work Location: Remote