Sr. Digital Marketing Manager

Day-to-day responsibilities include:

• Develop and execute a robust performance marketing strategy across digital platforms.
• Manage and optimize digital prospecting and remarketing campaigns, ensuring cost-effective acquisition.
• Allocate and manage marketing budgets across Google, Meta, and other channels to ensure efficient CAC and ROI.
• Create, launch, and manage Facebook and Google ad campaigns, including ad copywriting, creative direction, and headline testing.
• Plan and optimize performance-based campaigns to meet KPIs and conversion targets.
• Collaborate with internal teams to provide insights on funnel performance and suggest improvements.
• Continuously identify, test, and scale new channels and campaign strategies to maximize results.
• Analyze campaign performance through tracking KPIs and other relevant metrics daily and weekly.
• Conduct competitor research and monitor industry trends to remain ahead of the curve.
• Prepare and deliver weekly performance reports, providing actionable insights.
• Oversee all aspects of paid advertising, including planning, testing, optimization, retargeting, and reporting.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Food provided

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Agency management: 1 year (Preferred)
• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

Work Location: In person